Belch, George E.
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3

The Future of Creativity In Advertising:

Belch, Michael A. ; Belch, George E.
Journal of Promotion Management.  19 (2013)  4 - p. 395-399 , 2013
 
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4

A content analysis study of the use of celebrity endorsers ..:

Belch, George E. ; A. Belch, Michael
International Journal of Advertising.  32 (2013)  3 - p. 369-389 , 2013
 
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5

Comparing two methods of measuring legislation compliance a..:

Hurd, Ami L. ; Mayer, Joni A. ; Woodruff, Susan I...
Journal of the American Academy of Dermatology.  54 (2006)  3 - p. 433-439 , 2006
 
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6

Promotion of frequent tanning sessions by indoor tanning fa..:

Kwon, Harry T. ; Mayer, Joni A. ; Walker, Kristina K....
Journal of the American Academy of Dermatology.  46 (2002)  5 - p. 700-705 , 2002
 
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11

The Effects of Television Commercial Repetition on Cognitiv..:

Belch, George E.
Journal of Consumer Research.  9 (1982)  1 - p. 56-65 , 1982
 
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12

The Effects of Television Commercial Repetition on Cognitiv..:

Belch, George E.
Journal of Consumer Research.  9 (1982)  1 - p. 56 , 1982
 
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13

An Examination of Comparative and Noncomparative Television..:

Belch, George E.
Journal of Marketing Research.  18 (1981)  3 - p. 333-349 , 1981
 
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14

Affirmative Disclosure In Home Purchasing:

BURKE, MARIAN ; BELCH, GEORGE E. ; LUTZ, RICHARD J..
The Journal of Consumer Affairs.  13 (1979)  2 - p. 297-310 , 1979
 
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