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Bellman, Steven
84
results:
Search for persons
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Format
Online (68)
Print (16)
Mediatypes
Articles (Online) (58)
Articles (Print) (10)
OpenAccess-fulltext (10)
Video (DVD/CD) (6)
Languages
english (76)
german (6)
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1
Construal level theory in advertising research: A systemati..:
Rashid Saeed, Muhammad
;
Khan, Huda
;
Lee, Richard
...
Journal of Business Research. 183 (2024) - p. 114870 , 2024
Link:
https://doi.org/10.1016/..
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2
Synced ads: effects of mobile ad size and timing:
Brechman, Jean M.
;
Varan, Duane
;
Wooley, Brooke
.
Frontiers in Communication. 9 (2024) - p. , 2024
Link:
https://doi.org/10.3389/..
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3
Product Placement and Integrated Marketing Communications E..:
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
Journal of Advertising. 52 (2021) 1 - p. 75-93 , 2021
Link:
https://doi.org/10.1080/..
?
4
Factors related to recycling plastic packaging in Finland's..:
Reijonen, Helen
;
Bellman, Steven
;
Murphy, Jamie
.
Waste Management. 131 (2021) - p. 88-97 , 2021
Link:
https://doi.org/10.1016/..
?
5
Can muted video advertising be as effective as video advert..:
Bellman, Steven
;
Arismendez, Shruthi
;
Varan, Duane
SN Business & Economics. 1 (2021) 1 - p. , 2021
Link:
https://doi.org/10.1007/..
?
6
A dual‐process model of how incorporating audio‐visual sens..:
Simmonds, Lucy
;
Bogomolova, Svetlana
;
Kennedy, Rachel
..
Psychology & Marketing. 37 (2020) 8 - p. 1057-1067 , 2020
Link:
https://doi.org/10.1002/..
?
7
Net audiences: a comparison of the Sainsbury Normal Method ..:
Anesbury, Zachary William
;
Driesener, Carl Barrie
;
Page, Bill
..
Journal of Marketing Management. 36 (2020) 15-16 - p. 1591-1610 , 2020
Link:
https://doi.org/10.1080/..
?
8
Moderating effects of prior brand usage on visual attention..:
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
..
Journal of Business Research. 111 (2020) - p. 241-248 , 2020
Link:
https://doi.org/10.1016/..
?
9
Viewing time as a cross-media metric: Comparing viewing tim..:
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
.
Journal of Business Research. 120 (2020) - p. 103-113 , 2020
Link:
https://doi.org/10.1016/..
?
10
The effectiveness of various video ad-choice formats:
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
.
Journal of Marketing Communications. 27 (2020) 6 - p. 631-650 , 2020
Link:
https://doi.org/10.1080/..
?
11
How TV sponsorship can help television spot advertising:
Bellman, Steven
;
Murphy, Jamie
;
Arismendez, Shruthi Vale
.
European Journal of Marketing. 53 (2019) 1 - p. 121-136 , 2019
Link:
https://doi.org/10.1108/..
?
12
Feedback, task performance, and interface preferences:
Bellman, Steven
;
Murray, Kyle B.
European Journal of Information Systems. 27 (2018) 6 - p. 654-669 , 2018
Link:
https://doi.org/10.1080/..
?
13
Psychological targeting:
Sharp, Byron
;
Danenberg, Nick
;
Bellman, Steven
Proceedings of the National Academy of Sciences of the United States of America. 115 (2018) 34 - p. E7890 ff. , 2018
Link:
https://www.jstor.org/st..
?
14
Psychological targeting:
Sharp, Byron
;
Danenberg, Nick
;
Bellman, Steven
Proceedings of the National Academy of Sciences. 115 (2018) 34 - p. , 2018
Link:
https://doi.org/10.1073/..
?
15
Brand safety: the effects of controversial video content on..:
Bellman, Steven
;
Abdelmoety, Ziad H.S.
;
Murphy, Jamie
..
Heliyon. 4 (2018) 12 - p. e01041 , 2018
Link:
https://doi.org/10.1016/..
1-15