E-LIB Suche - Ergebnisse für: Bendle, Neil T

1

A construal level account of when consumers prefer to spend..:

Bagga, Charan K. ; Nastasoiu, Alina ; Bendle, Neil T..
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

2

Key marketing metrics: the 50+ metrics every manager needs ..:

Bendle, Neil T ; Farris, Paul W ; Pfeifer, Phillip Edward. - Third edition . , 2021

Link: https://learning.oreilly..

3

Separating customer heterogeneity, points pressure and rewa..:

Nastasoiu, Alina ; Bendle, Neil T. ; Bagga, Charan K...
Journal of the Academy of Marketing Science. 49 (2021) 6 - p. 1132-1150 , 2021

Link: https://doi.org/10.1007/..

4

Marketing metrics: the manager's guide to measuring marketi..:

Bendle, Neil T , 2016

Link: https://learning.oreilly..

5

The Confusion About CLV in Case-Based Teaching Materials:

Bendle, Neil T. ; Bagga, Charan K.
Marketing Education Review. 27 (2016) 1 - p. 27-38 , 2016

Link: https://doi.org/10.1080/..

6

Uncovering the message from the mess of big data:

Bendle, Neil T. ; Wang, Xin (Shane)
Business Horizons. 59 (2016) 1 - p. 115-124 , 2016

Link: https://doi.org/10.1016/..

7

The metrics that marketers muddle:

Bendle, Neil T ; Bagga, Charan K , 2016

Link: https://learning.oreilly..

8

The Journal of Consumer Research at 40: A Historical Analys..:

WANG, XIN (SHANE) ; BENDLE, NEIL T. ; MAI, FENG.
Journal of Consumer Research. 42 (2015) 1 - p. 5-18 , 2015

Link: https://www.jstor.org/st..

9

TheJournal of Consumer Researchat 40: A Historical Analysis:

Wang, Xin (Shane) ; Bendle, Neil T. ; Mai, Feng.
Journal of Consumer Research. 42 (2015) 1 - p. 5-18 , 2015

Link: https://doi.org/10.1093/..

10

Audio Mining: The Role of Vocal Tone in Persuasion:

Wang, Xin (Shane) ; Lu, Shijie ; Li, X I...
Journal of Consumer Research. 48 (2021) 2 - p. 189-211 , 2021

Link: https://doi.org/10.1093/..

11

Does piracy create online word of mouth?

, In: Management science

an empirical analysis in the movie industry

Lu, Shijie ; Wang, Xin ; Bendle, Neil T.. (2020) 5 - p. 2140-2162

Copies: Zentrale;

12

The metrics that marketers muddle:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management

Bendle, Neil T. ; Bagga, Charan K.. (2015/2016) 3 - p. 73-82

Copies: Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294

13

Forging a Stronger Academic-Practitioner Partnership–The Ca..:

Bendle, Neil Thomas ; Bagga, Charan K. ; Nastasoiu, Alina
Journal of Marketing Theory and Practice. 27 (2019) 2 - p. 210-226 , 2019

Link: https://doi.org/10.1080/..

14

Does Piracy Create Online Word-of-Mouth? An Empirical Analy..:

Lu, Shijie ; Wang, Xin (Shane) ; Bendle, Neil Thomas
Forthcoming, Management Science (2019). , 2019

Link: https://ssrn.com/abstrac..

15

The Misuse of Accounting-Based Approximations of Tobin's q ..:

Bendle, Neil Thomas ; Butt, Moeen Naseer
Marketing Science. 37 (2018) 3 - p. 484-504 , 2018

Link: https://www.jstor.org/st..