E-LIB Suche - Ergebnisse für: Bernritter, Stefan F.

1

Machine learning in marketing: Recent progress and future r..:

Herhausen, Dennis ; Bernritter, Stefan F. ; Ngai, Eric W.T...
Journal of Business Research. 170 (2024) - p. 114254 , 2024

Link: https://doi.org/10.1016/..

2

Mobile Technology and Advertising: Moving the Research Agen..:

Bernritter, Stefan F. ; Okazaki, Shintaro ; West, Douglas C.
Journal of Advertising. 51 (2022) 4 - p. 407-410 , 2022

Link: https://doi.org/10.1080/..

3

Behaviorally targeted location-based mobile marketing:

Bernritter, Stefan F. ; Ketelaar, Paul E. ; Sotgiu, Francesca
Journal of the Academy of Marketing Science. 49 (2021) 4 - p. 677-702 , 2021

Link: https://doi.org/10.1007/..

4

"Don't Worry, We Are Here for You": Brands as External Sour..:

Verlegh, Peeter W. J. ; Bernritter, Stefan F. ; Gruber, Verena..
Journal of Advertising. 50 (2021) 3 - p. 262-270 , 2021

Link: https://doi.org/10.1080/..

5

Seeing the wood for the trees: How machine learning can hel..:

Vermeer, Susan A.M. ; Araujo, Theo ; Bernritter, Stefan F..
International Journal of Research in Marketing. 36 (2019) 3 - p. 492-508 , 2019

Link: https://doi.org/10.1016/..

6

How advertising in offline media drives reach of and engage..:

Voorveld, Hilde A. M. ; Araujo, Theo ; Bernritter, Stefan F...
International Journal of Advertising. 37 (2018) 5 - p. 785-805 , 2018

Link: https://doi.org/10.1080/..

7

"Opening" location-based mobile ads: How openness and locat..:

Ketelaar, Paul E. ; Bernritter, Stefan F. ; van Woudenberg, Thabo J....
Journal of Business Research. 91 (2018) - p. 277-285 , 2018

Link: https://doi.org/10.1016/..

8

Self-persuasion as marketing technique: the role of consume..:

Bernritter, Stefan F. ; van Ooijen, Iris ; Müller, Barbara C.N.
European Journal of Marketing. 51 (2017) 5/6 - p. 1075-1090 , 2017

Link: https://doi.org/10.1108/..

9

Consumers' online brand endorsements:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)

Bernritter, Stefan F. ; Verlegh, Peeter W. J. ; Smit, Edith G.. (2016) - p. 189-209

Copies: BB WiWi: 11a bwl 430 s/809

10

Why Nonprofits Are Easier to Endorse on Social Media: The R..:

Bernritter, Stefan F. ; Verlegh, Peeter W.J. ; Smit, Edith G.
Journal of Interactive Marketing. 33 (2016) - p. 27-42 , 2016

Link: https://doi.org/10.1016/..

11

'We' are more likely to endorse than 'I': the effects of se..:

Bernritter, Stefan F. ; Loermans, Annemijn C. ; Verlegh, Peeter W.J..
International Journal of Advertising. 36 (2016) 1 - p. 107-120 , 2016

Link: https://doi.org/10.1080/..

12

Consumers' Online Brand Endorsements:

, In: Advertising in New Formats and Media,

Bernritter, Stefan F. ; Verlegh, Peeter W. J. ; Smit, Edith G. - p. 189-209 , 2016

Link: https://doi.org/10.1108/..

13

Too good to be true: the role of online reviews' features i..:

Maslowska, Ewa ; Malthouse, Edward C. ; Bernritter, Stefan F.
International Journal of Advertising. 36 (2016) 1 - p. 142-163 , 2016

Link: https://doi.org/10.1080/..

14

Disentangling location-based advertising: the effects of lo..:

Ketelaar, Paul E. ; Bernritter, Stefan F. ; van't Riet, Jonathan...
International Journal of Advertising. 36 (2015) 2 - p. 356-367 , 2015

Link: https://doi.org/10.1080/..

15

Warning: You are being primed! The effect of a warning on t..:

Verwijmeren, Thijs ; Karremans, Johan C. ; Bernritter, Stefan F...
Journal of Experimental Social Psychology. 49 (2013) 6 - p. 1124-1129 , 2013

Link: https://doi.org/10.1016/..