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Berthon, Pierre
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1

Trajectories of AI technologies: Insights for managers:

Berthon, Pierre ; Yalcin, Taylan ; Pehlivan, Ekin.
Business Horizons.  , 2024
Link: https://doi.org/10.1016/..
 
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2

Top secret: Integrating 20 years of research on secrecy:

Fedorenko, Ivan ; Berthon, Pierre ; Edelman, Linda
Technovation.  123 (2023)  - p. 102691 , 2023
Link: https://doi.org/10.1016/..
 
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3

Corrigendum to 'Fixing fake news: Understanding and managin..:

Berthon, Pierre ; Chohan, Raeesah ; Pehlivan, Ekin.
Business Horizons.  66 (2023)  2 - p. 301 , 2023
Link: https://doi.org/10.1016/..
 
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4

When memes program the genes: What managers need to know ab..:

Berthon, Pierre ; Pitt, Christine ; Park, Andrew.
Business Horizons.  66 (2023)  4 - p. 423-431 , 2023
Link: https://doi.org/10.1016/..
 
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5

Fixing fake news: Understanding and managing the marketer-c..:

Berthon, Pierre ; Chohan, Raeesah ; Pehlivan, Ekin.
Business Horizons.  65 (2022)  6 - p. 729-738 , 2022
Link: https://doi.org/10.1016/..
 
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6

Towards a conceptualization of secrecy in marketing:

Berthon, Pierre ; Lord Ferguson, Sarah ; Hannah, David.
Journal of Strategic Marketing.  , 2021
Link: https://doi.org/10.1080/..
 
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7

A renewable resource model of health decision-making: insig..:

Lord Ferguson, Sarah ; Berthon, Pierre
AMS Review.  12 (2021)  1-2 - p. 71-84 , 2021
Link: https://doi.org/10.1007/..
 
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8

From the 2019 ANZMAC conference: the language of 10-K repor..:

Pitt, Christine ; Berthon, Pierre ; Kietzmann, Jan
Journal of Strategic Marketing.  , 2020
Link: https://doi.org/10.1080/..
 
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9

Hide and uncover: the use of secrets in marketing:

Fedorenko, Ivan ; Berthon, Pierre ; Edelman, Linda
Journal of Marketing Management.  36 (2020)  7-8 - p. 682-704 , 2020
Link: https://doi.org/10.1080/..
 
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10

Addictive De-Vices: A Public Policy Analysis of Sources and..:

Berthon, Pierre ; Pitt, Leyland ; Campbell, Colin
Journal of Public Policy & Marketing.  38 (2019)  4 - p. 451-468 , 2019
Link: https://doi.org/10.1177/..
 
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11

Marketing Strategy Implications of Employee Brand Engagemen..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Pitt, Christine ; Berthon, Pierre ; Cross, Ian.. - p. 285-285 , 2019
Link: https://doi.org/10.1007/..
 
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12

Secrets and knowledge management strategy: the role of secr..:

Hannah, David ; Parent, Michael ; Pitt, Leyland.
Journal of Knowledge Management.  23 (2019)  2 - p. 297-312 , 2019
Link: https://doi.org/10.1108/..
 
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13

True, fake and alternative: a topology of news and its impl..:

Berthon, Pierre ; Pehlivan, Ekin ; Yalcin, Taylan.
Journal of Product & Brand Management.  29 (2019)  2 - p. 144-149 , 2019
Link: https://doi.org/10.1108/..
 
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14

Enticing the IT crowd: employer branding in the information..:

Dabirian, Amir ; Berthon, Pierre ; Kietzmann, Jan
Journal of Business & Industrial Marketing.  34 (2019)  7 - p. 1403-1409 , 2019
Link: https://doi.org/10.1108/..
 
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15

How Truthiness, Fake News and Post-Fact Endanger Brands and..:

Berthon, Pierre ; Treen, Emily ; Pitt, Leyland
NIM Marketing Intelligence Review.  10 (2018)  1 - p. 18-23 , 2018
Link: https://doi.org/10.2478/..
 
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