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Bertilsson, Jon
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1

Sycomorphism in city branding: The case of Amazon HQ2:

Sullivan, Katie R ; Rennstam, Jens ; Bertilsson, Jon
Marketing Theory.  23 (2022)  2 - p. 207-223 , 2022
Link: https://doi.org/10.1177/..
 
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2

Movement Parties as Brand Platforms: The Case of the 5 Star..:

, In: Political Branding in Turbulent times,
Bertilsson, Jon ; Lucarelli, Andrea ; Fuschillo, Gregorio - p. 103-121 , 2021
Link: https://doi.org/10.1007/..
 
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3

Mimicry and artistry: : Place branders' construction of "go..:

Bertilsson, Jon ; Rennstam, Jens ; Sullivan, Katie
Communication & Language at Work.  7 (2020)  1 - p. 73-85 , 2020
Link: https://doi.org/10.7146/..
 
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4

The destructive side of branding: A heuristic model for ana..:

Bertilsson, Jon ; Rennstam, Jens
Organization.  25 (2017)  2 - p. 260-281 , 2017
Link: https://doi.org/10.1177/..
 
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5

The cynicism of consumer morality:

Bertilsson, Jon
Consumption Markets & Culture.  18 (2015)  5 - p. 447-467 , 2015
Link: https://doi.org/10.1080/..
 
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6

Saving the social legitimacy of marketing : Creating a utop..:

Egan-Wyer, Carys ; Bertilsson, Jon
https://lup.lub.lu.se/record/0fa8c49d-c3ee-4549-8e4a-38c3201a238f.  , 2023
Link: https://lup.lub.lu.se/re..
 
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7

Mimicry and artistry: : Place branders' construction of "go..:

Bertilsson, Jon ; Rennstam, Jens ; Sullivan, Katie
https://tidsskrift.dk/claw/article/view/123253/170277.  , 2020
Link: https://tidsskrift.dk/cl..
 
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8

Nerdery, Snobbery and Connoisseurship : Developing conceptu..:

Egan-Wyer, Carys ; Ulver, Sofia ; Bertilsson, Jon..
https://lup.lub.lu.se/record/d0160bfa-dde7-4047-8679-32577c1cb577.  , 2014
Link: https://lup.lub.lu.se/re..
 
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9

The Way Brands Work: Consumers' understanding of the creati..:

Bertilsson, Jon
https://lup.lub.lu.se/record/1495234.  , 2009
Link: https://lup.lub.lu.se/re..
 
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10

Infrequent marine–freshwater transitions in the microbial w..:

Logares, Ramiro ; Bråte, Jon ; Bertilsson, Stefan...
Trends in Microbiology.  17 (2009)  9 - p. 414-422 , 2009
Link: https://doi.org/10.1016/..
 
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