Best, Roger
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1

Consumer behavior 

building marketing strategy 
Copies:  Zentrale:E02 a bwl 402.6/142(10); Zentrale:Magazin hs 2243
 
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3

Value stocks and market efficiency:

Best, Roger J. ; Best, Ronald W. ; Yoder, James A.
Journal of Economics and Finance.  24 (2000)  1 - p. 28-35 , 2000
 
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Earnings expectations and the relative information content ..:

Best, Roger J. ; Best, Ronald W.
Journal of Economics and Finance.  24 (2000)  3 - p. 232-245 , 2000
 
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9

The nature and measurement of marketing productivity in con..:

Hawkins, Del I. ; Best, Roger J. ; Lillis, Charles M.
Journal of the Academy of Marketing Science.  15 (1987)  4 - p. 1-8 , 1987
 
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10

Determining the optimal sample size for decision making:

Barenghi, Carlo F. ; Aczel, Amir D. ; Best, Roger J.
Journal of Statistical Computation and Simulation.  24 (1986)  2 - p. 135-145 , 1986
 
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11

Managing a capital equipment business's market share:

Best, Roger J. ; Kahle, Lynn R.
Industrial Marketing Management.  14 (1985)  3 - p. 159-164 , 1985
 
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12

Consumer behavior 

implications for marketing strategy 
Copies:  Zentrale:E02 a bwl 402.6/142
 
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13

Consumer Preferences for Food Label Information: A Basis fo..:

MCCULLOUGH, JAMES ; BEST, ROGER
The Journal of Consumer Affairs.  14 (1980)  1 - p. 180-192 , 1980
 
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15

Conjoint Measurement: Temporal Stability and Structural Rel..:

McCullough, James ; Best, Roger
Journal of Marketing Research.  16 (1979)  1 - p. 26-31 , 1979
 
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