E-LIB Suche - Ergebnisse für: Bezawada, Ram

1

Investigating cross-media effects in a multichannel marketi..:

Sridhar, Karthik ; Kumar, Ashish ; Bezawada, Ram
Marketing Letters. 33 (2021) 2 - p. 189-201 , 2021

Link: https://doi.org/10.1007/..

2

From social to sale

, In: Journal of marketing / American Marketing Association

the effects of firm-generated content in social media on cu...

Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika... (2016) 1 - p. 7-25

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

3

From Social to Sale: The Effects of Firm-Generated Content ..:

Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika..
Journal of Marketing. 80 (2016) 1 - p. 7-25 , 2016

Link: http://www.jstor.org/sta..

4

From Social to Sale: The Effects of Firm-Generated Content ..:

Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika..
Journal of Marketing. 80 (2016) 1 - p. 7-25 , 2016

Link: https://doi.org/10.1509/..

5

Aggregate impact of different brand development strategies:

, In: Management science

Hariharan, Vijay Ganesh ; Bezawada, Ram. (2015) 5 - p. 1164-1182

Copies: Zentrale;

6

Aggregate Impact of Different Brand Development Strategies:

Hariharan, Vijay Ganesh ; Bezawada, Ram ; Talukdar, Debabrata
Management Science. 61 (2015) 5 - p. 1164-1182 , 2015

Link: http://www.jstor.org/sta..

7

Tis better to give than receive? How and when gender and re..:

Winterich, Karen Page ; Carter, Robert E. ; Barone, Michael J...
Journal of Consumer Psychology. 25 (2015) 4 - p. 622-634 , 2015

Link: https://doi.org/10.1016/..

8

Tis better to give than receive? How and when gender and re..:

Winterich, Karen Page ; Carter, Robert E. ; Barone, Michael J...
Journal of Consumer Psychology. 25 (2015) 4 - p. 622-634 , 2015

Link: https://www.jstor.org/st..

9

Segmentation and drivers of wine liking and consumption in ..:

Pickering, Gary ; Jain, Arun ; Bezawada, Ram
International Journal of Wine Research. , 2014

Link: https://doi.org/10.2147/..

10

What is special about marketing organic products?

, In: Journal of marketing / American Marketing Association

how organic assortment, price, and promotions drive retaile...

Bezawada, Ram. (2013) 1 - p. 31-51

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

What Is Special About Marketing Organic Products? How Organ..:

Bezawada, Ram ; Pauwels, Koen
Journal of Marketing. 77 (2013) 1 - p. 31-51 , 2013

Link: https://www.jstor.org/st..

12

The Effect of Customers' Social Media Participation on Cust..:

Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar.
Information Systems Research. 24 (2013) 1 - p. 108-127 , 2013

Link: http://dx.doi.org/10.128..

13

What is Special about Marketing Organic Products? How Organ..:

Bezawada, Ram ; Pauwels, Koen
Journal of Marketing. 77 (2013) 1 - p. 31-51 , 2013

Link: https://doi.org/10.1509/..

14

Super-tasting gastronomes? Taste phenotype characterization..:

Pickering, Gary J. ; Jain, Arun K. ; Bezawada, Ram
Food Quality and Preference. 28 (2013) 1 - p. 85-91 , 2013

Link: https://doi.org/10.1016/..

15

A comparative analysis of differential consumer response ac..:

Kumar, Ashish ; Trivedi, Minakshi ; Bezawada, Ram.
Journal of Retailing and Consumer Services. 19 (2012) 6 - p. 561-569 , 2012

Link: https://doi.org/10.1016/..