Bharti, Kumkum
12  results:
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1

Influence of chatbots on purchase intention in social comme..:

Sindhu, Pranay ; Bharti, Kumkum
Behaviour & Information Technology.  43 (2023)  2 - p. 331-352 , 2023
 
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2

The Effects of Atmospherics and Influencers on Purchase Int..:

Sindhu, Pranay ; Bharti, Kumkum
Journal of Database Management.  34 (2023)  1 - p. 1-23 , 2023
 
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4

Modeling of career entry barriers for women in male dominat..:

Sachdeva, Leena ; Bharti, Kumkum ; Badhotiya, Gaurav Kumar
Research in Transportation Business & Management.  45 (2022)  - p. 100871 , 2022
 
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5

Predicting Online Travel Purchase Behavior: The Role of Tru..:

Sadiq, Mohd ; Dogra, Nikhil ; Adil, Mohd.
Journal of Quality Assurance in Hospitality & Tourism.  23 (2021)  3 - p. 796-822 , 2021
 
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6

A five-decade review of gender-based occupational segregati..:

Sachdeva, Leena ; Bharti, Kumkum ; Maheshwari, Mridul
Australian Journal of Career Development.  30 (2021)  2 - p. 117-128 , 2021
 
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7

Why do consumers buy green apparel? The role of disposition..:

Sadiq, Mohd ; Bharti, Kumkum ; Adil, Mohd.
Journal of Retailing and Consumer Services.  62 (2021)  - p. 102643 , 2021
 
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8

Dispositional traits and organic food consumption:

Sadiq, Mohd ; Paul, Justin ; Bharti, Kumkum
Journal of Cleaner Production.  266 (2020)  - p. 121961 , 2020
 
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9

Value co-creation 

, In: International journal of market research
literature review and proposed conceptual framework 
Bharti, Kumkum ; Agrawal, Rajat ; Sharma, Vinay. (2015)  4 - p. 571-603
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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10

Marketer's Mindset: Key to Develop Bottom of the Pyramid Ma..:

Bharti, Kumkum ; Sharma, Vinay ; Agrawal, Rajat.
Procedia - Social and Behavioral Sciences.  133 (2014)  - p. 169-179 , 2014
 
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11

What drives the customer of world's largest market to parti..:

Bharti, Kumkum ; Agrawal, Rajat ; Sharma, Vinay
Marketing Intelligence & Planning.  32 (2014)  4 - p. 413-435 , 2014
 
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