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Bhupathi, Murali Manohar
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1

Integrated Marketing Communications:

, In: Strategic Marketing Management in Asia,
Bhupathi, Murali Manohar - p. 425-445 , 2016
Link: https://doi.org/10.1108/..
 
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2

Product Decisions:

, In: Strategic Marketing Management in Asia,
Manohar Bhupathi, Murali - p. 209-224 , 2016
Link: https://doi.org/10.1108/..
 
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3

Product decisions:

, In: Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh)
Bhupathi, Murali Manohar. (2017)  - p. 209-224
Copies:  BB WiWi: 11a bwl 419/638
 
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4

Integrated marketing communications:

, In: Strategic marketing management in Asia / edited by Syed Saad Andaleeb (Pennsylvania State University, USA; BRAC University, Bangladesh), Khalid Hasan (The Nielsen Company; Resint Canada) ; foreword by Jaideep Prabhu (University of Cambridge, UK) ; endorsements by Jagdish Sheth (Emory University, USA), Kasturi Rangan (Harvard Business School, USA), Abdul Mannan ( University Grants Commission, Bangladesh)
Bhupathi, Murali Manohar. (2017)  - p. 425-445
Copies:  BB WiWi: 11a bwl 419/638
 
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