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Billur Akdeniz, M.
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1

Brand architecture: a literature review and future research..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
Berk Talay, M. ; Billur Akdeniz, M. ; D. Townsend, Janell - p. 49-72 , 2023
Link: https://doi.org/10.4337/..
 
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2

Happily (N)ever after: An empirical examination of the term..:

Billur Akdeniz, M. ; Berk Talay, M.
Journal of Business Research.  148 (2022)  - p. 390-404 , 2022
Link: https://doi.org/10.1016/..
 
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3

The Design of Things to Come: How Ordinary People Create Ex..:

Billur Akdeniz, M.
Journal of Product Innovation Management.  23 (2006)  5 - p. 467-469 , 2006
Link: https://doi.org/10.1111/..
 
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4

Looking back to move forward: Reviews and analyses of liter..:

Akdeniz, M. Billur ; Talay, M. Berk ; Kirca, Ahmet H.
Industrial Marketing Management.  110 (2023)  - p. A4-A6 , 2023
Link: https://doi.org/10.1016/..
 
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5

The Relationship Between Eco-Labeling Claims and Abnormal S..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Surface, Debra Lee ; Akdeniz, M. Billur ; Talay, M. Berk - p. 299-300 , 2023
Link: https://doi.org/10.1007/..
 
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6

The interactive effects of product and brand portfolio stra..:

Kirca, Ahmet H. ; Randhawa, Praneet ; Talay, M. Berk.
International Journal of Research in Marketing.  37 (2020)  2 - p. 421-439 , 2020
Link: https://doi.org/10.1016/..
 
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7

Stock Market Reactions to New Product Launches in Internati..:

Talay, M. Berk ; Akdeniz, M. Billur ; Obal, Michael.
Journal of International Marketing.  27 (2019)  4 - p. 81-98 , 2019
Link: https://doi.org/10.1177/..
 
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8

Innovative Pedagogical Approaches in Teaching International..:

Akdeniz, M. Billur ; Zhang, Chun ; Cavusgil, S. Tamer
Journal of Teaching in International Business.  30 (2019)  2 - p. 96-101 , 2019
Link: https://doi.org/10.1080/..
 
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9

Stock Market Reactions to New Product Launches in Internati..:

Talay, M. Berk ; Akdeniz, M. Billur ; Obal, Michael.
Journal of International Marketing.  27 (2019)  4 - p. 81-98 , 2019
Link: https://www.jstor.org/st..
 
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10

A longitudinal examination of the impact of quality percept..:

Akdeniz, M. Billur ; Calantone, Roger J.
Marketing Letters.  28 (2017)  1 - p. 43-57 , 2017
Link: http://www.jstor.org/sta..
 
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11

When do the stock market returns to new product preannounce..:

Talay, M. Berk ; Akdeniz, M. Billur ; Kirca, Ahmet H.
Journal of the Academy of Marketing Science.  45 (2016)  4 - p. 513-533 , 2016
Link: https://doi.org/10.1007/..
 
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12

A longitudinal examination of the impact of quality percept..:

Akdeniz, M. Billur ; Calantone, Roger J.
Marketing Letters.  28 (2015)  1 - p. 43-57 , 2015
Link: https://doi.org/10.1007/..
 
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13

Benchmarking sales staffing efficiency in dealerships using..:

Gonzalez-Padron, Tracy ; Akdeniz, M. Billur ; Calantone, Roger J.
Journal of Business Research.  67 (2014)  9 - p. 1904-1911 , 2014
Link: https://doi.org/10.1016/..
 
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14

Signaling Quality: An Examination of the Effects of Marketi..:

Akdeniz, M. Billur ; Calantone, Roger J. ; Voorhees, Clay M.
Journal of Product Innovation Management.  31 (2013)  4 - p. 728-743 , 2013
Link: https://doi.org/10.1111/..
 
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15

Cultural variations in the use of marketing signals: a mult..:

Akdeniz, M. Billur ; Talay, M. Berk
Journal of the Academy of Marketing Science.  41 (2013)  5 - p. 601-624 , 2013
Link: https://doi.org/10.1007/..
 
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