E-LIB Suche - Ergebnisse für: Bitner, Mary Jo

1

What Topics Should Business School Research Focus on?:

, In: Perspectives on the Impact, Mission and Purpose of the Business School,

Tsui, Anne S. ; Bitner, Mary Jo ; Netessine, Serguei - p. 25-32 , 2023

2

Guest Editorial: Responsible Research in Marketing:

Haenlein, Michael ; Bitner, Mary Jo ; Kohli, Ajay K...
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 8-12 , 2021

Link: https://doi.org/10.1007/..

3

Customer Acceptance of AI in Service Encounters: Understand..:

, In: Handbook of Service Science, Volume II; Service Science: Research and Innovations in the Service Economy,

Ostrom, Amy L. ; Fotheringham, Darima ; Bitner, Mary Jo - p. 77-103 , 2018

Link: https://doi.org/10.1007/..

4

Activating Consumers for Better Service Coproduction Outcom..:

Mende, Martin ; Scott, Maura L. ; Bitner, Mary Jo.
Journal of Public Policy & Marketing. 36 (2017) 1 - p. 137-155 , 2017

Link: https://www.jstor.org/st..

5

Activating Consumers for Better Service Coproduction outcom..:

Mende, Martin ; Scott, Maura L. ; Bitner, Mary Jo.
Journal of Public Policy & Marketing. 36 (2017) 1 - p. 137-155 , 2017

Link: https://doi.org/10.1509/..

6

Service Research: Rigor, Relevance, and Community:

Bitner, Mary Jo
Journal of Service Research. 20 (2017) 2 - p. 103-104 , 2017

Link: https://doi.org/10.1177/..

7

Journal of Service Research Special Issue on Service Design..:

Bitner, Mary Jo ; Patrício, Lia ; Fisk, Raymond P..
Journal of Service Research. 18 (2015) 1 - p. 3-3 , 2015

Link: https://doi.org/10.1177/..

8

From the Editor—Updates and Looking Forward:

Bitner, Mary Jo
Journal of Service Research. 18 (2015) 1 - p. 4-5 , 2015

Link: https://doi.org/10.1177/..

9

Editorial: A Vision for the Future of the Journal of Servic..:

Bitner, Mary Jo
Journal of Service Research. 17 (2014) 1 - p. 3-4 , 2014

Link: https://doi.org/10.1177/..

10

Journal of Service Research Special Section on Health Servi..:

Bitner, Mary Jo ; Danaher, Tracey S. ; Gallan, Andrew S.
Journal of Service Research. 17 (2014) 4 - p. 359-359 , 2014

Link: https://doi.org/10.1177/..

11

Service encounters in service marketing research:

, In: Handbook of Service Marketing Research,

Bitner, Mary Jo ; Wang, Helen Si , 2014

Link: https://doi.org/10.4337/..

12

Reaching the breaking point: a dynamic process theory of bu..:

Hollmann, Thomas ; Jarvis, Cheryl Burke ; Bitner, Mary Jo
Journal of the Academy of Marketing Science. 43 (2014) 2 - p. 257-278 , 2014

Link: https://doi.org/10.1007/..

13

Branded Service Encounters: Strategically Aligning Employee..:

Sirianni, Nancy J. ; Bitner, Mary Jo ; Brown, Stephen W..
Journal of Marketing. 77 (2013) 6 - p. 108-123 , 2013

Link: https://www.jstor.org/st..

14

Decoding Customer–Firm Relationships: How Attachment Styles..:

Mende, Martin ; Bolton, Ruth N. ; Bitner, Mary Jo
Journal of Marketing Research. 50 (2013) 1 - p. 125-142 , 2013

Link: https://doi.org/10.1509/..

15

Decoding Customer–Firm Relationships: How Attachment Styles..:

MENDE, MARTIN ; BOLTON, RUTH N. ; BITNER, MARY JO
Journal of Marketing Research. 50 (2013) 1 - p. 125-142 , 2013

Link: https://www.jstor.org/st..