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Blankson, Charles
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1

Branding and positioning strategies in industrial and B2B m..:

Blankson, Charles ; Enyinda, Chris I. ; Fadahunsi, Akinola
Industrial Marketing Management.  116 (2024)  - p. A4-A7 , 2024
Link: https://doi.org/10.1016/..
 
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2

A Comparative Study of the U.S. and Ghana College Students'..:

Blankson, Charles ; Nukpezah, Julius A. ; Opoku, Robert A.
Journal of African Business.  , 2024
Link: https://doi.org/10.1080/..
 
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3

The Relationship between CSR and CBBE in Sub-Saharan Africa..:

Kodua, Prince ; Blankson, Charles ; Panda, Swati...
Journal of African Business.  23 (2022)  4 - p. 1088-1108 , 2022
Link: https://doi.org/10.1080/..
 
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4

The value of visual quality and service quality to augmente..:

David, Alsius ; Senn, William D. ; Peak, Daniel A...
Quality Management Journal.  28 (2021)  3 - p. 116-127 , 2021
Link: https://doi.org/10.1080/..
 
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5

Big Data, Marketing Analytics, and Firm Marketing Capabilit..:

Cao, Guangming ; Tian, Na ; Blankson, Charles
Journal of Computer Information Systems.  62 (2021)  3 - p. 442-451 , 2021
Link: https://doi.org/10.1080/..
 
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6

Understanding Rural Micro and Small Business Marketing Prac..:

, In: Advances in Theory and Practice of Emerging Markets; Business in Africa in the Era of Digital Technology,
Blankson, Charles ; Renner, Peter - p. 141-156 , 2021
Link: https://doi.org/10.1007/..
 
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7

Preference for action: regulatory mode in B2B positioning d..:

Kalafatis, Stavros P. ; Blankson, Charles ; Boatswain, Marvyn Luxly.
Journal of Business & Industrial Marketing.  35 (2020)  12 - p. 2111-2125 , 2020
Link: https://doi.org/10.1108/..
 
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8

National versus private brand: A regulatory focus perspecti..:

Tran, Trang P. ; Guzmán, Francisco ; Paswan, Audhesh K..
Journal of Retailing and Consumer Services.  57 (2020)  - p. 102198 , 2020
Link: https://doi.org/10.1016/..
 
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9

Positioning strategies of foreign and indigenous firms in a..:

Blankson, Charles ; Iyer, Pramod ; Owusu-Frimpong, Nana..
Journal of Business Research.  119 (2020)  - p. 627-638 , 2020
Link: https://doi.org/10.1016/..
 
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10

Corporate social responsibility and customer retention: evi..:

Afiuc, Otto ; Bonsu, Samuel K. ; Manu, Franklyn...
Journal of Consumer Marketing.  38 (2020)  1 - p. 15-26 , 2020
Link: https://doi.org/10.1108/..
 
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11

Toward a conceptual framework explaining the strategic fact..:

Ngugi, Benjamin K. ; Elliot, Esi Abbam ; Blankson, Charles
Thunderbird International Business Review.  63 (2020)  3 - p. 303-317 , 2020
Link: https://doi.org/10.1002/..
 
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12

Measuring Comprehensive Typology of Positioning Strategies:..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Blankson, Charles ; Kodua, Prince ; Njoroge, Lydia - p. 85-86 , 2019
Link: https://doi.org/10.1007/..
 
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13

The invisible identity in a visible world: how religiosity ..:

Nguyen, Thuy D. ; Chou, Shih Yung ; Blankson, Charles.
Journal of Product & Brand Management.  29 (2019)  1 - p. 15-30 , 2019
Link: https://doi.org/10.1108/..
 
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14

Positioning strategies in industrial and B2B markets:

Blankson, Charles ; Kalafatis, Stavros P.
Industrial Marketing Management.  81 (2019)  - p. 14-15 , 2019
Link: https://doi.org/10.1016/..
 
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15

Market Orientation and Poverty Reduction: A Study of Rural ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Blankson, Charles ; Nukpezah, Julius - p. 745-746 , 2019
Link: https://doi.org/10.1007/..
 
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