E-LIB Suche - Ergebnisse für: Blattberg, Robert C

1

Sales Promotions:

, In: The Oxford handbook of pricing management / ed. by Özalp Özer and Robert Phillips

Blattberg, Robert C. ; Briesch, Richard A.. (2012)

Link: https://doi.org/10.1093/..

2

Perspectives on promotion and database marketing: the colle..:

Blattberg, Robert C ; Allenby, Greg M , 2010

Link: https://search.ebscohost..

3

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research. 45 (2008) 5 - p. 618-632 , 2008

Link: https://doi.org/10.1509/..

4

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research. 45 (2008) 5 - p. 618-632 , 2008

Link: https://www.jstor.org/st..

5

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research. 41 (2004) 1 - p. 31-45 , 2004

Link: https://www.jstor.org/st..

6

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research. 41 (2004) 1 - p. 31-45 , 2004

Link: https://doi.org/10.1509/..

7

Valuing, analyzing, and managing the marketing function usi..:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor

Blattberg, Robert C. ; Thomas, Jacquelyn S.. (2001) - p. 302-319

Copies: TB Nautik 19/3 Iac 8(2001)

8

Modeling the Distribution of Price Sensitivity and Implicat..:

Kim, Byung-Do ; Blattberg, Robert C. ; Rossi, Peter E.
Journal of Business & Economic Statistics. 13 (1995) 3 - p. 291-303 , 1995

Link: https://www.jstor.org/st..

9

How Promotions Work:

Blattberg, Robert C. ; Briesch, Richard ; Fox, Edward J.
Marketing Science. 14 (1995) 3 - p. G122-G132 , 1995

Link: https://www.jstor.org/st..

10

Les questions en suspens dans le domaine de la promotion de..:

BLATTBERG, ROBERT C. ; BRIESCH, RICHARD ; FOX, EDWARD J.
Recherche et Applications en Marketing. 9 (1994) 3 - p. 109-123 , 1994

Link: https://www.jstor.org/st..

11

Estimation under Profit-Driven Loss Functions:

Blattberg, Robert C. ; George, Edward I.
Journal of Business & Economic Statistics. 10 (1992) 4 - p. 437-444 , 1992

Link: https://www.jstor.org/st..

12

Shrinkage Estimation of Price and Promotional Elasticities:..:

Blattberg, Robert C. ; George, Edward I.
Journal of the American Statistical Association. 86 (1991) 414 - p. 304-315 , 1991

Link: https://www.jstor.org/st..

13

Modèles à base de données et intuition managériale : 50 % m..:

BLATTBERG, ROBERT C. ; HOCH, STEPHEN J.
Recherche et Applications en Marketing. 6 (1991) 4 - p. 79-98 , 1991

Link: https://www.jstor.org/st..

14

Database Models and Managerial Intuition: 50${\tt\%}$ Model..:

Blattberg, Robert C. ; Hoch, Stephen J.
Management Science. 36 (1990) 8 - p. 887-899 , 1990

Link: https://www.jstor.org/st..

15

Sales Promotion: The Long and the Short of It:

Blattberg, Robert C. ; Neslin, Scott A.
Marketing Letters. 1 (1989) 1 - p. 81-97 , 1989

Link: https://www.jstor.org/st..