Blower, Kyra
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Comparative advertising research 

, In: Cracking the code / Steven S. Posavac, ed.
a review and research agenda 
Hsieh, Meng-hua ; Blower, Kyra ; Posavac, Steven S.... (2012)  - p. 132-158
Copies:  Zentrale:E02 a bwl 402.6/278; BB WiWi: 11a bwl 402.6/278a
 
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