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Boatswain, Marvyn Luxly
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Preference for action: regulatory mode in B2B positioning d..:
Kalafatis, Stavros P.
;
Blankson, Charles
;
Boatswain, Marvyn Luxly
.
Journal of Business & Industrial Marketing. 35 (2020) 12 - p. 2111-2125 , 2020
Link:
https://doi.org/10.1108/..
1-1
