E-LIB Suche - Ergebnisse für: Bonfrer, Andre

1

Conceptualising and measuring consumer perceptions of brand..:

Gain, Alexandria M. ; Coote, Leonard V. ; Bonfrer, André
Journal of Brand Management. , 2024

Link: https://doi.org/10.1057/..

2

Retail store formats, competition and shopper behavior: A S..:

Bonfrer, André ; Chintagunta, Pradeep ; Dhar, Sanjay
Journal of Retailing. 98 (2022) 1 - p. 71-91 , 2022

Link: https://doi.org/10.1016/..

3

Hybrid Marketing Is Here to Stay: Preparing the Marketing O..:

Lark, Andy ; Bonfrer, André
NIM Marketing Intelligence Review. 14 (2022) 2 - p. 19-23 , 2022

Link: https://doi.org/10.2478/..

4

A series of two-urn biased sampling problems:

Puza, Borek ; Bonfrer, Andre
Communications in Statistics - Theory and Methods. 47 (2017) 1 - p. 80-91 , 2017

Link: https://doi.org/10.1080/..

5

Retaining Talented Salespeople:

Lu, Steven ; Bonfrer, Andre ; Voola, Ranjit
Customer Needs and Solutions. 2 (2015) 2 - p. 148-164 , 2015

Link: https://doi.org/10.1007/..

6

The Impact of Brand Quality on Shareholder Wealth:

Bharadwaj, Sundar G. ; Tuli, Kapil R. ; Bonfrer, Andre
Journal of Marketing. 75 (2011) 5 - p. 88-104 , 2011

Link: https://doi.org/10.1509/..

7

Scalable Inference of Customer Similarities from Interactio..:

Braun, Michael ; Bonfrer, André
Marketing Science. 30 (2011) 3 - p. 513-531 , 2011

Link: https://www.jstor.org/st..

8

The Impact of Brand Quality on Shareholder Wealth:

Bharadwaj, Sundar G. ; Tuli, Kapil R. ; Bonfrer, Andre
Journal of Marketing. 75 (2011) 5 - p. 88-104 , 2011

Link: https://www.jstor.org/st..

9

Moving from customer lifetime value to customer equity:

Drèze, Xavier ; Bonfrer, André
Quantitative Marketing and Economics. 7 (2009) 3 - p. 289-320 , 2009

Link: https://doi.org/10.1007/..

10

Real-Time Evaluation of E-mail Campaign Performance:

Bonfrer, André ; Drèze, Xavier
Marketing Science. 28 (2009) 2 - p. 251-263 , 2009

Link: https://www.jstor.org/st..

11

The Effect of Competitive Advertising Interference on Sales..:

Danaher, Peter J. ; Bonfrer, André ; Dhar, Sanjay
Journal of Marketing Research. 45 (2008) 2 - p. 211-225 , 2008

Link: https://doi.org/10.1509/..

12

The Effect of Competitive Advertising Interference on Sales..:

Danaher, Peter J. ; Bonfrer, André ; Dhar, Sanjay
Journal of Marketing Research. 45 (2008) 2 - p. 211-225 , 2008

Link: https://www.jstor.org/st..

13

Anomalies in Estimates of Cross-Price Elasticities for Mark..

NBER working paper series, no. w12756

Bonfrer, Andre ; Berndt, Ernst R ; Silk, Alvin , 2006

Link: https://www.nber.org/pap..

14

Recovering Stockkeeping-Unit-Level Preferences and Response..:

Bell, David R. ; Bonfrer, André ; Chintagunta, Pradeep K.
Journal of Marketing Research. 42 (2005) 2 - p. 169-182 , 2005

Link: https://www.jstor.org/st..

15

Recovering Stockkeeping-Unit-Level Preferences and Response..:

Bell, David R. ; Bonfrer, André ; Chintagunta, Pradeep K.
Journal of Marketing Research. 42 (2005) 2 - p. 169-182 , 2005

Link: https://doi.org/10.1509/..