E-LIB Suche - Ergebnisse für: Bonoma, Thomas V.

1

Case research in marketing

, In: Journal of marketing research / American Marketing Association

opportunities, problems, and a process

Bonoma, Thomas V.. (1985) 2 - p. 199-208

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

2

Case Research in Marketing: Opportunities, Problems, and a ..:

Bonoma, Thomas V.
Journal of Marketing Research. 22 (1985) 2 - p. 199-208 , 1985

Link: https://www.jstor.org/st..

3

Segmenting the industrial market:

Bonoma, Thomas V. ; Shapiro, Benson P. , 1984

Copies: Zentrale:Magazin vb 0166

4

Evaluating market segmentation approaches:

Bonoma, Thomas V. ; Shapiro, Benson P.
Industrial Marketing Management. 13 (1984) 4 - p. 257-268 , 1984

Link: https://doi.org/10.1016/..

5

The Buying Center: Structure and Interaction Patterns:

Johnston, Wesley J. ; Bonoma, Thomas V.
Journal of Marketing. 45 (1981) 3 - p. 143-156 , 1981

Link: https://www.jstor.org/st..

6

Decision Making Under Uncertainty: A Direct Measurement App..:

Bonoma, Thomas V. ; Johnston, Wesley J.
Journal of Consumer Research. 6 (1979) 2 - p. 177-191 , 1979

Link: https://www.jstor.org/st..

7

Sophomores, Rats, and Referees: How Social Psychologists Vi..:

Mitroff, Ian I. ; Bonoma, Thomas V.
Human Relations. 32 (1979) 7 - p. 591-604 , 1979

Link: https://doi.org/10.1177/..

8

Decision Making Under Uncertainty: A Direct Measurement App..:

Bonoma, Thomas V. ; Johnston, Wesley J.
Journal of Consumer Research. 6 (1979) 2 - p. 177 , 1979

Link: https://doi.org/10.1086/..

9

The Science of Marketing, and Marketing as Science: Editors..:

Bonoma, Thomas V. ; Zaltman, Gerald
American Behavioral Scientist. 21 (1978) 4 - p. 471-478 , 1978

Link: https://doi.org/10.1177/..

10

Theory-based content analysis: A social influence perspecti..:

Bonoma, Thomas V. ; Rosenberg, Helen
Social Science Research. 7 (1978) 3 - p. 213-256 , 1978

Link: https://doi.org/10.1016/..

11

Management and the type II error:

Bonoma, Thomas V. ; Slevin, Dennis P.
Business Horizons. 21 (1978) 4 - p. 61-67 , 1978

Link: https://doi.org/10.1016/..

12

The social psychology of industrial buying and selling:

Bonoma, Thomas V. ; Johnston, Wesley J.
Industrial Marketing Management. 7 (1978) 4 - p. 213-224 , 1978

Link: https://doi.org/10.1016/..

13

Fun and Games: The Validity of Games for the Study of Confl..:

Schlenker, Barry R. ; Bonoma, Thomas V.
Journal of Conflict Resolution. 22 (1978) 1 - p. 7-38 , 1978

Link: https://doi.org/10.1177/..

14

Fun and Games: The Validity of Games for the Study of Confl..:

Schlenker, Barry R. ; Bonoma, Thomas V.
The Journal of Conflict Resolution. 22 (1978) 1 - p. 7-38 , 1978

Link: https://www.jstor.org/st..

15

Organizational buying behavior: Hypotheses and directions:

Zaltman, Gerald ; Bonoma, Thomas V.
Industrial Marketing Management. 6 (1977) 1 - p. 53-60 , 1977

Link: https://doi.org/10.1016/..