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Briesch, Richard A.
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1

Category Positioning and Store Choice: The Role of Destinat..:

Briesch, Richard A. ; Dillon, William R. ; Fox, Edward J.
Marketing Science.  32 (2013)  3 - p. 488-509 , 2013
Link: https://www.jstor.org/st..
 
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2

Sales Promotions:

, In: The Oxford handbook of pricing management / ed. by Özalp Özer and Robert Phillips
Blattberg, Robert C. ; Briesch, Richard A.. (2012) 
Link: https://doi.org/10.1093/..
 
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3

How well does advertising work? 

, In: Journal of marketing research / American Marketing Association
generalizations from meta-analysis of brand advertising ela... 
Sethuraman, Raj ; Briesch, Richard A.. (2011)  3 - p. 457-471
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

À quel point la publicité est-elle efficace ? Généralisatio..:

Sethuraman, Raj ; Tellis, Gerard J. ; Briesch, Richard A.
Recherche et Applications en Marketing.  26 (2011)  2 - p. 113-140 , 2011
Link: https://www.jstor.org/st..
 
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5

How Well Does Advertising Work? Generalizations from Meta-A..:

SETHURAMAN, RAJ ; TELLIS, GERARD J. ; BRIESCH, RICHARD A.
Journal of Marketing Research.  48 (2011)  3 - p. 457-471 , 2011
Link: https://www.jstor.org/st..
 
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6

How Well Does Advertising Work? Generalizations from Meta-A..:

Sethuraman, Raj ; Tellis, Gerard J. ; Briesch, Richard A.
Journal of Marketing Research.  48 (2011)  3 - p. 457-471 , 2011
Link: https://doi.org/10.1509/..
 
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7

À quel point la publicité est-elle efficace? Généralisation..:

Sethuraman, Raj ; Tellis, Gerard J. ; Briesch, Richard A.
Recherche et Applications en Marketing (French Edition).  26 (2011)  2 - p. 113-140 , 2011
Link: https://doi.org/10.1177/..
 
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8

Nonparametric discrete choice models with unobserved hetero..:

, In: Journal of business & economic statistics
Briesch, Richard A.. (2010)  2 - p. 291-307
Copies: Zentrale;
 
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9

Neural network applications in consumer behavior:

Briesch, Richard ; Rajagopal, Priyali
Journal of Consumer Psychology.  20 (2010)  3 - p. 381-389 , 2010
Link: https://www.jstor.org/st..
 
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10

Nonparametric Discrete Choice Models With Unobserved Hetero..:

Briesch, Richard A. ; Chintagunta, Pradeep K. ; Matzkin, Rosa L.
Journal of Business & Economic Statistics.  28 (2010)  2 - p. 291-307 , 2010
Link: https://doi.org/10.1198/..
 
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11

Nonparametric Discrete Choice Models With Unobserved Hetero..:

Briesch, Richard A. ; Chintagunta, Pradeep K. ; Matzkin, Rosa L.
Journal of Business & Economic Statistics.  28 (2010)  2 - p. 291-307 , 2010
Link: https://www.jstor.org/st..
 
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12

Neural network applications in consumer behavior:

Briesch, Richard ; Rajagopal, Priyali
Journal of Consumer Psychology.  20 (2010)  3 - p. 381-389 , 2010
Link: https://doi.org/10.1016/..
 
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13

How does assortment affect grocery store choice?:

, In: Journal of marketing research / American Marketing Association
Briesch, Richard A. ; Fox, Edward J.. (2009)  2 - p. 176-189
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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14

How Does Assortment Affect Grocery Store Choice?:

Briesch, Richard A. ; Chintagunta, Pradeep K. ; Fox, Edward J.
Journal of Marketing Research.  46 (2009)  2 - p. 176-189 , 2009
Link: https://doi.org/10.1509/..
 
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15

How Does Assortment Affect Grocery Store Choice?:

Briesch, Richard A. ; Chintagunta, Pradeep K. ; Fox, Edward J.
Journal of Marketing Research.  46 (2009)  2 - p. 176-189 , 2009
Link: https://www.jstor.org/st..
 
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