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Journal of marketing research / American Marketing Association
14
A latent instrumental variables approach to modeling keywor..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
15
From generic to branded
, In:a model of spillover in paid search advertising
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085