Bucklin, Oliver
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7

Mono-Material Wood Wall:

Oliver Bucklin ; Achim Menges ; Oliver Krieg...
https://jfde.eu/index.php/jfde/article/view/211.  , 2021
 
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12

Does banner advertising affect browsing for brands? clickst..:

Rutz, Oliver J. ; Bucklin, Randolph E.
Quantitative Marketing and Economics.  10 (2011)  2 - p. 231-257 , 2011
 
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14

A latent instrumental variables approach to modeling keywor..:

, In: Journal of marketing research / American Marketing Association
Rutz, Oliver J. ; Sonnier, Garrett P.. (2012)  3 - p. 306-319
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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15

From generic to branded 

, In: Journal of marketing research / American Marketing Association
a model of spillover in paid search advertising 
Rutz, Oliver J.. (2011)  1 - p. 87-102
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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