Burmester, Alexa B.
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1

Marvelous advertising returns? A meta-analysis of advertisi..:

Schöndeling, Andrea ; Burmester, Alexa B. ; Edeling, Alexander..
Journal of the Academy of Marketing Science.  51 (2023)  5 - p. 1019-1045 , 2023
 
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2

Accepting or fighting unlicensed usage: Can firms reduce un..:

Burmester, Alexa B. ; Eggers, Felix ; Clement, Michel.
International Journal of Research in Marketing.  33 (2016)  2 - p. 343-356 , 2016
 
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3

What drives the market popularity of celebrities? A longitu..:

Mathys, Juliane ; Burmester, Alexa B. ; Clement, Michel
International Journal of Research in Marketing.  33 (2016)  2 - p. 428-448 , 2016
 
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4

The impact of pre- and post-launch publicity and advertisin..:

Burmester, Alexa B. ; Becker, Jan U. ; van Heerde, Harald J..
International Journal of Research in Marketing.  32 (2015)  4 - p. 408-417 , 2015
 
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5

Accepting or fighting unlicensed usage:Can firms reduce unl..:

Burmester, Alexa B ; Eggers, Felix ; Clement, Michel.
https://research.rug.nl/en/publications/b5b73da4-7550-400d-b665-55f088cd78d7.  , 2016
 
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8

Characterization of crystalline europium doped α-Y2O3 PLD-f..:

Burmester, P.B.W ; Ishii, T ; Huber, G..
Materials Science and Engineering: B.  105 (2003)  1-3 - p. 25-29 , 2003
 
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9

Type-I non-critically phase-matched second-harmonic generat..:

Burmester, P.B.W. ; Kellner, T. ; Petermann, K....
Applied Physics B: Lasers and Optics.  68 (1999)  6 - p. 1143-1146 , 1999
 
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15

Brief Communication: Oncogenesis by Marek's Disease Herpesv..:

Witter, R.L. ; Lee, Lucy F. ; Okazaki, W....
JNCI: Journal of the National Cancer Institute.  55 (1975)  1 - p. 215-218 , 1975
 
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