E-LIB Suche - Ergebnisse für: Byun, Kyung-Ah

1

When Does a Goal-Appeal Match Affect Customer Satisfaction?..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Byun, Kyung-Ah ; Hong, JungHwa ; James, Kevin William - p. 269-270 , 2023

Link: https://doi.org/10.1007/..

2

When does a goal-appeal match affect consumer satisfaction?..:

Byun, Kyung-Ah ; Hong, JungHwa ; William James, Kevin
Journal of Business Research. 158 (2023) - p. 113666 , 2023

Link: https://doi.org/10.1016/..

3

Educational Risk: Lessons Learned during the COVID-19 Pande..:

Wooldridge, Barbara Ross ; Byun, Kyung-Ah ; Pei, Zhi (Kacie)..
Marketing Education Review. 31 (2021) 4 - p. 340-351 , 2021

Link: https://doi.org/10.1080/..

4

The dilution effects of media strategy on brands' copromoti..

, In: Journal of advertising research / Advertising Research Foundation

identifying best practices for copromotion media planning

Byun, Kyung-Ah ; Song, Doori ; Kim, Mikyoung. (2017) 2 - p. 207-226

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

5

An examination of innovative consumers' playfulness on thei..:

Byun, Kyung-Ah ; Dass, Mayukh ; Kumar, Piyush.
Journal of Consumer Marketing. 34 (2017) 3 - p. 226-240 , 2017

Link: https://doi.org/10.1108/..

6

An investigation of the effects of product recalls on brand..:

Byun, Kyung-Ah ; Dass, Mayukh
Journal of Consumer Marketing. 32 (2015) 1 - p. 1-14 , 2015

Link: https://doi.org/10.1108/..

7

When narcissistic CEOs meet power: Effects of CEO narcissis..:

Byun, Kyung-Ah (Kay) ; Al-Shammari, Marwan
Journal of Business Research. 128 (2021) - p. 45-60 , 2021

Link: https://doi.org/10.1016/..

8

Attracting prosocial lenders from different cultures to hel..:

Hong, JungHwa (Jenny) ; Byun, Kyung-Ah (Kay)
Journal of Consumer Marketing. 37 (2020) 2 - p. 205-214 , 2020

Link: https://doi.org/10.1108/..

9

The preservation of loyalty halo effects: An investigation ..:

Byun, Kyung-Ah (Kay) ; Duhan, Dale F. ; Dass, Mayukh
Journal of Business Research. 116 (2020) - p. 163-175 , 2020

Link: https://doi.org/10.1016/..

10

It is not always about brand: Design-driven consumers and t..:

Byun, Kyung-Ah (Kay) ; Jones, Robert Paul ; Wooldridge, Barbara Ross
Journal of Retailing and Consumer Services. 43 (2018) - p. 296-303 , 2018

Link: https://doi.org/10.1016/..

11

Communicating design innovativeness: The role of design inf..:

Hong, JungHwa (Jenny) ; Byun, Kyung-Ah (Kay)
Journal of Marketing Communications. 26 (2018) 4 - p. 394-413 , 2018

Link: https://doi.org/10.1080/..

12

Dose–response relationship in patients with newly diagnosed..:

Kim, Dowook ; Chang, Won Ick ; Byun, Hwa Kyung...
Journal of Neuro-Oncology. 161 (2022) 2 - p. 329-337 , 2022

Link: https://doi.org/10.1007/..

13

RADT-32. ADJUVANT RADIOTHERAPY VERSUS SURVEILLANCE FOR GRAD..:

Byun, Hwa Kyung ; Chang, Won Ick ; Kim, Il Han...
Neuro-Oncology. 24 (2022) Supplement_7 - p. vii56-vii56 , 2022

Link: https://doi.org/10.1093/..

14

BIOM-55. DE RITIS RATIO AS A NOVEL PROGNOSTIC BIOMARKER IN ..:

Chang, Won Ick ; Byun, Hwa Kyung ; Lee, Joo Ho...
Neuro-Oncology. 24 (2022) Supplement_7 - p. vii17-vii17 , 2022

Link: https://doi.org/10.1093/..

15

Adjuvant Radiotherapy Versus Surveillance for Grade 2 Intra..:

Byun, Hwa Kyung ; Chang, Won Ick ; Lee, Joo Ho...
Frontiers in Oncology. 12 (2022) - p. , 2022

Link: https://doi.org/10.3389/..