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Journal of marketing / American Marketing Association
5
Strategic information transmission in peer-to-peer lending ..:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Management science
8
The role of brand image and product characteristics on firm..:
, In:Copies: Zentrale;
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Journal of marketing / American Marketing Association
10
Harmful upward line extensions
, In:can the launch of premium products result in competitive di...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922