Caldieraro, Fabio
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2

Consumers' response to weak unique selling propositions: Im..:

Caldieraro, Fabio ; Cunha Jr., Marcus
International Journal of Research in Marketing.  39 (2022)  3 - p. 724-744 , 2022
 
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3

Exploring willingness to share in peer-to-peer access-based..:

Teixeira, Otávio Ferreira Borges ; Caldieraro, Fabio ; Medeiros, Amanda Cristina
International Journal of Contemporary Hospitality Management.  32 (2020)  11 - p. 3439-3456 , 2020
 
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5

Strategic information transmission in peer-to-peer lending ..:

, In: Journal of marketing / American Marketing Association
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

The role of brand image and product characteristics on firm..:

, In: Management science
Caldieraro, Fabio. (2016)  11 - p. 3327-3350
Copies: Zentrale;
 
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10

Harmful upward line extensions 

, In: Journal of marketing / American Marketing Association
can the launch of premium products result in competitive di... 
Caldieraro, Fabio ; Kao, Ling-Jing. (2015)  6 - p. 50-70
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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