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Capella, Michael L.
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1

Consumption Restriction in a Total Control Institution: Par..:

Hill, Ronald Paul ; Rapp, Justine M. ; Capella, Michael L.
Journal of Public Policy & Marketing.  34 (2015)  2 - p. 156-172 , 2015
Link: https://doi.org/10.1509/..
 
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2

Antiservice as Guiding Maxim: Tough Lessons From a Maximum ..:

Hill, Ronald Paul ; Capella, Michael L. ; Rapp, Justine M..
Journal of Service Research.  19 (2015)  1 - p. 57-71 , 2015
Link: https://doi.org/10.1177/..
 
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3

Consumption Restriction in a Total Control Institution: Par..:

Hill, Ronald Paul ; Rapp, Justine M. ; Capella, Michael L..
Journal of Public Policy & Marketing.  34 (2015)  2 - p. 156-172 , 2015
Link: https://www.jstor.org/st..
 
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4

Incivility in political advertisements: a look at the 2012 ..:

Hill, Ronald Paul ; Capella, Michael ; Cho, Yoon-Na
International Journal of Advertising.  34 (2015)  5 - p. 812-829 , 2015
Link: https://doi.org/10.1080/..
 
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5

Impoverished consumers, Catholic social teaching, and distr..:

Hill, Ronald Paul ; Capella, Michael L.
Journal of Business Research.  67 (2014)  2 - p. 32-41 , 2014
Link: https://doi.org/10.1016/..
 
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6

The financial impact of loyalty programs in the hotel indus..:

Lee, Johnny JiungYee ; Capella, Michael L. ; Taylor, Charles R...
Journal of Business Research.  67 (2014)  10 - p. 2139-2146 , 2014
Link: https://doi.org/10.1016/..
 
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7

Return on Influence: The Revolutionary Power of Klout, Soci..:

Capella, Michael L.
Psychology & Marketing.  30 (2013)  7 - p. 632-633 , 2013
Link: https://doi.org/10.1002/..
 
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8

Odd pricing effects: an examination using adaptation‐level ..:

Kinard, Brian R. ; Capella, Michael L. ; Bonner, Greg.
Journal of Product & Brand Management.  22 (2013)  1 - p. 87-94 , 2013
Link: https://doi.org/10.1108/..
 
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9

The Gamification of Advertising: Analysis and Research Dire..:

Terlutter, Ralf ; Capella, Michael L.
Journal of Advertising.  42 (2013)  2/3 - p. 95-112 , 2013
Link: http://www.jstor.org/sta..
 
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10

The Gamification of Advertising: Analysis and Research Dire..:

Terlutter, Ralf ; Capella, Michael L.
Journal of Advertising.  42 (2013)  2-3 - p. 95-112 , 2013
Link: https://doi.org/10.1080/..
 
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11

Tobacco Harm Reduction Advertising in the Presence of a Gov..:

CAPELLA, MICHAEL L. ; TAYLOR, CHARLES R. ; KEES, JEREMY
Journal of Consumer Affairs.  46 (2012)  2 - p. 235-259 , 2012
Link: https://doi.org/10.1111/..
 
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12

Sound Disclosures: Assessing when a Disclosure is Worthwhil:

Kozup, John ; Taylor, Charles R. ; Capella, Michael L..
Journal of Public Policy & Marketing.  31 (2012)  2 - p. 313-322 , 2012
Link: https://doi.org/10.1509/..
 
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13

Tobacco Harm Reduction Advertising in the Presence of a Gov..:

CAPELLA, MICHAEL L. ; TAYLOR, CHARLES R. ; KEES, JEREMY
The Journal of Consumer Affairs.  46 (2012)  2 - p. 235-259 , 2012
Link: http://dx.doi.org/10.111..
 
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14

Sound Disclosures: Assessing When a Disclosure Is Worthwhil:

Kozup, John ; Taylor, Charles R. ; Capella, Michael L..
Journal of Public Policy & Marketing.  31 (2012)  2 - p. 313-322 , 2012
Link: https://www.jstor.org/st..
 
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15

A review of the effect of cigarette advertising:

Capella, Michael L. ; Webster, Cynthia ; Kinard, Brian R.
International Journal of Research in Marketing.  28 (2011)  3 - p. 269-279 , 2011
Link: https://doi.org/10.1016/..
 
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