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Capella, Michael L.
195
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Online (191)
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Articles (Online) (59)
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1
Consumption Restriction in a Total Control Institution: Par..:
Hill, Ronald Paul
;
Rapp, Justine M.
;
Capella, Michael L.
Journal of Public Policy & Marketing. 34 (2015) 2 - p. 156-172 , 2015
Link:
https://doi.org/10.1509/..
?
2
Antiservice as Guiding Maxim: Tough Lessons From a Maximum ..:
Hill, Ronald Paul
;
Capella, Michael L.
;
Rapp, Justine M.
.
Journal of Service Research. 19 (2015) 1 - p. 57-71 , 2015
Link:
https://doi.org/10.1177/..
?
3
Consumption Restriction in a Total Control Institution: Par..:
Hill, Ronald Paul
;
Rapp, Justine M.
;
Capella, Michael L.
.
Journal of Public Policy & Marketing. 34 (2015) 2 - p. 156-172 , 2015
Link:
https://www.jstor.org/st..
?
4
Incivility in political advertisements: a look at the 2012 ..:
Hill, Ronald Paul
;
Capella, Michael
;
Cho, Yoon-Na
International Journal of Advertising. 34 (2015) 5 - p. 812-829 , 2015
Link:
https://doi.org/10.1080/..
?
5
Impoverished consumers, Catholic social teaching, and distr..:
Hill, Ronald Paul
;
Capella, Michael L.
Journal of Business Research. 67 (2014) 2 - p. 32-41 , 2014
Link:
https://doi.org/10.1016/..
?
6
The financial impact of loyalty programs in the hotel indus..:
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, Charles R.
..
Journal of Business Research. 67 (2014) 10 - p. 2139-2146 , 2014
Link:
https://doi.org/10.1016/..
?
7
Return on Influence: The Revolutionary Power of Klout, Soci..:
Capella, Michael L.
Psychology & Marketing. 30 (2013) 7 - p. 632-633 , 2013
Link:
https://doi.org/10.1002/..
?
8
Odd pricing effects: an examination using adaptation‐level ..:
Kinard, Brian R.
;
Capella, Michael L.
;
Bonner, Greg
.
Journal of Product & Brand Management. 22 (2013) 1 - p. 87-94 , 2013
Link:
https://doi.org/10.1108/..
?
9
The Gamification of Advertising: Analysis and Research Dire..:
Terlutter, Ralf
;
Capella, Michael L.
Journal of Advertising. 42 (2013) 2/3 - p. 95-112 , 2013
Link:
http://www.jstor.org/sta..
?
10
The Gamification of Advertising: Analysis and Research Dire..:
Terlutter, Ralf
;
Capella, Michael L.
Journal of Advertising. 42 (2013) 2-3 - p. 95-112 , 2013
Link:
https://doi.org/10.1080/..
?
11
Tobacco Harm Reduction Advertising in the Presence of a Gov..:
CAPELLA, MICHAEL L.
;
TAYLOR, CHARLES R.
;
KEES, JEREMY
Journal of Consumer Affairs. 46 (2012) 2 - p. 235-259 , 2012
Link:
https://doi.org/10.1111/..
?
12
Sound Disclosures: Assessing when a Disclosure is Worthwhil:
Kozup, John
;
Taylor, Charles R.
;
Capella, Michael L.
.
Journal of Public Policy & Marketing. 31 (2012) 2 - p. 313-322 , 2012
Link:
https://doi.org/10.1509/..
?
13
Tobacco Harm Reduction Advertising in the Presence of a Gov..:
CAPELLA, MICHAEL L.
;
TAYLOR, CHARLES R.
;
KEES, JEREMY
The Journal of Consumer Affairs. 46 (2012) 2 - p. 235-259 , 2012
Link:
http://dx.doi.org/10.111..
?
14
Sound Disclosures: Assessing When a Disclosure Is Worthwhil:
Kozup, John
;
Taylor, Charles R.
;
Capella, Michael L.
.
Journal of Public Policy & Marketing. 31 (2012) 2 - p. 313-322 , 2012
Link:
https://www.jstor.org/st..
?
15
A review of the effect of cigarette advertising:
Capella, Michael L.
;
Webster, Cynthia
;
Kinard, Brian R.
International Journal of Research in Marketing. 28 (2011) 3 - p. 269-279 , 2011
Link:
https://doi.org/10.1016/..
1-15