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Carlson, Brad D.
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1

Deciphering consumer commitment: Exploring the dual influen..:

Bauer, Brittney C. ; Carlson, Brad D. ; Arnold, Mark J.
Psychology & Marketing.  40 (2023)  12 - p. 2539-2558 , 2023
Link: https://doi.org/10.1002/..
 
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2

Leveraging Similarity and Congruency for Persuasive Sensory..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Racat, Margot ; Kacha, Mathieu ; Carlson, Brad D.. - p. 1-2 , 2023
Link: https://doi.org/10.1007/..
 
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3

Similarity: A Conceptual Clarification and Examination of t..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Racat, Margot ; Kacha, Mathieu ; Carlson, Brad D.. - p. 569-570 , 2022
Link: https://doi.org/10.1007/..
 
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4

Constituency building: Determining consumers' willingness t..:

Johnson, Clark D. ; Bauer, Brittney C. ; Carlson, Brad D.
International Journal of Research in Marketing.  39 (2022)  1 - p. 42-57 , 2022
Link: https://doi.org/10.1016/..
 
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5

Innovation for Economically Disadvantaged Customers and Sha..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Mollah, Muhammad Musharuf Hossain ; Kashmiri, Saim ; Carlson, Brad D. - p. 491-492 , 2022
Link: https://doi.org/10.1007/..
 
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6

Effects of Different Types of Endorser in Social Media: An ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Sim, Woojong ; Jankuhn, Nicolas ; Carlson, Brad D. - p. 385-386 , 2022
Link: https://doi.org/10.1007/..
 
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7

Brand outcomes in sales channel relationships: a guanxi the..:

Rong, Weidong ; Arnold, Mark J. ; Carlson, Brad D.
Journal of Business & Industrial Marketing.  36 (2020)  7 - p. 1191-1212 , 2020
Link: https://doi.org/10.1108/..
 
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8

A customer-focused approach to improve celebrity endorser e..:

Carlson, Brad D. ; Donavan, D. Todd ; Deitz, George D...
Journal of Business Research.  109 (2020)  - p. 221-235 , 2020
Link: https://doi.org/10.1016/..
 
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9

Dietary Selenium in Immune Mechanisms During an Enteric Bac..:

Nettleford, Shaneice ; Zhao, Luming ; Fraser, James...
Current Developments in Nutrition.  3 (2019)  - p. nzz049.OR12-08-19 , 2019
Link: https://doi.org/10.1093/..
 
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10

Using the pre‐sidedress nitrate test to prescribe variable‐..:

Carlson, Brad ; Vetsch, Jeffrey ; Miller, Ryan
Crops & Soils.  52 (2019)  1 - p. 24-28 , 2019
Link: https://doi.org/10.2134/..
 
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11

Does Selective Sales Force Training Work?:

Atefi, Yashar ; Ahearne, Michael ; Maxham III, James G...
Journal of Marketing Research.  55 (2018)  5 - p. 722-737 , 2018
Link: https://doi.org/10.1177/..
 
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12

Does Selective Sales Force Training Work?:

Atefi, Yashar ; Ahearne, Michael ; Maxham III, James..
Journal of Marketing Research.  , 2018
Link: https://doi.org/10.1509/..
 
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13

Does Selective Sales Force Training Work?:

Atefi, Yashar ; Ahearne, Michael ; Maxham III, James G...
Journal of Marketing Research.  55 (2018)  5 - p. 722-737 , 2018
Link: https://www.jstor.org/st..
 
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14

Toward a theory of customer engagement marketing:

Harmeling, Colleen M. ; Moffett, Jordan W. ; Arnold, Mark J..
Journal of the Academy of Marketing Science.  45 (2016)  3 - p. 312-335 , 2016
Link: https://doi.org/10.1007/..
 
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15

A cross-lagged test of the association between customer sat..:

Zablah, Alex R. ; Carlson, Brad D. ; Donavan, D. Todd..
Journal of Applied Psychology.  101 (2016)  5 - p. 743-755 , 2016
Link: https://doi.org/10.1037/..
 
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