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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Differences in Online Review Content between Old and New Pr..:
, In:
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Journal of marketing / American Marketing Association
10
The effects of positive and negative online customer review
, In:do brand strength and category maturity matter?
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922