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Celhay, Franck
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1

Competent or Sad Blue? Lively or Aggressive Red? Why, How, ..:

Celhay, Franck ; Luffarelli, Jonathan ; Cotte, June.
Journal of Consumer Research.  , 2024
Link: https://doi.org/10.1093/..
 
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2

Expressions of the past: A practice-based approach of brand..:

Pecot, Fabien ; Celhay, Franck ; Kacha, Mathieu.
Journal of Business Research.  150 (2022)  - p. 121-133 , 2022
Link: https://doi.org/10.1016/..
 
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3

Package graphic design and communication across cultures: A..:

Celhay, Franck ; Cheng, Peiyao ; Masson, Josselin.
International Journal of Research in Marketing.  37 (2020)  1 - p. 108-128 , 2020
Link: https://doi.org/10.1016/..
 
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4

Logos' textual and visual content:

CELHAY, Franck
Conference Proceedings of the Academy for Design Innovation Management.  1 (2019)  1 - p. , 2019
Link: https://doi.org/10.33114..
 
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5

Is less more or a bore? Package design simplicity and brand..:

Favier, Manon ; Celhay, Franck ; Pantin-Sohier, Gaëlle
Journal of Retailing and Consumer Services.  46 (2019)  - p. 11-20 , 2019
Link: https://doi.org/10.1016/..
 
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6

What does your wine label mean to consumers? A semiotic inv..:

Celhay, Franck ; Remaud, Hervé
Food Quality and Preference.  65 (2018)  - p. 129-145 , 2018
Link: https://doi.org/10.1016/..
 
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7

Design graphique du packaging et innovation: Une étude comp..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing.  32 (2017)  2 - p. 48-75 , 2017
Link: https://www.jstor.org/st..
 
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8

Package graphic design and innovation: A comparative study ..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing (English Edition).  32 (2017)  2 - p. 46-70 , 2017
Link: https://doi.org/10.1177/..
 
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9

Is Mianzi the only Face of Chinese Consumers of Wine?: A Ty..:

Masson, Josselin ; Sánchez, Carlos Raúl Sánchez ; Celhay, Franck
International Journal of Market Research.  59 (2017)  5 - p. 625-654 , 2017
Link: https://doi.org/10.2501/..
 
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10

Design graphique du packaging et innovation : Une étude com..:

Celhay, Franck ; Masson, Josselin ; Garcia, Karine..
Recherche et Applications en Marketing (French Edition).  32 (2016)  2 - p. 48-75 , 2016
Link: https://doi.org/10.1177/..
 
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11

Food packages and communication through typeface design: Th..:

Celhay, Franck ; Boysselle, Jacqueline ; Cohen, Justin
Food Quality and Preference.  39 (2015)  - p. 167-175 , 2015
Link: https://doi.org/10.1016/..
 
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12

Package Graphic Design: Investigating the Variables that Mo..:

Celhay, Franck ; Trinquecoste, Jean François
Journal of Product Innovation Management.  32 (2014)  6 - p. 1014-1032 , 2014
Link: https://doi.org/10.1111/..
 
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13

L'apprentissage indirect par l'échec des innovations produi..:

Cusin, Julien ; Celhay, Franck
Finance Contrôle Stratégie.  , 2012
Link: https://doi.org/10.4000/..
 
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14

Wine labelling: is it time to break with tradition? A study..:

Celhay, Franck ; Passebois, Juliette
International Journal of Wine Business Research.  23 (2011)  4 - p. 318-337 , 2011
Link: https://doi.org/10.1108/..
 
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15

LE VIN DE CÉPAGE: Une innovation tautologique ?:

CELHAY, FRANCK ; CUSIN, JULIEN
Décisions Marketing.  , 2010
Link: https://www.jstor.org/st..
 
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