E-LIB Suche - Ergebnisse für: Celia Rangel-Pérez

1

Developing Advertising Literacy Strategies Aligned with Leg..:

, In: Advertising Literacy for Young Audiences in the Digital Age,

Rangel-Pérez, Celia ; Vázquez Rodríguez, Lucía Gloria ; Núñez-Gómez, Patricia - p. 145-162 , 2024

Link: https://doi.org/10.1007/..

2

A strategic sustainability model for global luxury companie..:

Rangel-Pérez, Celia ; López, Belen ; Fernández, Manuel
International Entrepreneurship and Management Journal. , 2024

Link: https://doi.org/10.1007/..

3

Branded Content Governance Project Newsletter Issue 2 (Nove..:

Jonathan Hardy ; Iain MacRury ; Hanna Kubicka.
doi:10.25441/arts.25296355.v1. , 2024

Link: https://doi.org/10.25441..

4

Branded Content Governance Project Newsletter Issue 2 (Nove..:

Jonathan Hardy ; Iain MacRury ; Hanna Kubicka.
doi:10.25441/arts.25296355.v1. , 2024

Link: https://doi.org/10.25441..

5

Study on the strategic influence of corporate social respon..:

Rangel-Pérez, Celia ; Fernández, Manuel ; López, Belén
Journal of Open Innovation: Technology, Market, and Complexity. 9 (2023) 1 - p. 100029 , 2023

Link: https://doi.org/10.1016/..

6

Sustainable strategies in the luxury business to increase e..:

López, Belén ; Rangel-Pérez, Celia ; Fernández, Manuel
Journal of Business Research. 157 (2023) - p. 113607 , 2023

Link: https://doi.org/10.1016/..

7

Study on the strategic influence of corporate social respon..:

Celia Rangel-Pérez ; Manuel Fernández ; Belén López
http://www.sciencedirect.com/science/article/pii/S2199853123001312. , 2023

Link: https://doi.org/10.1016/..

8

How Branded Content is Strategically Transforming the Use o..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape,

Rangel-Pérez, Celia ; Carretero, María José - p. 299-318 , 2022

Link: https://doi.org/10.4018/..

9

The Strategic Transfer of Intangible Assets via Twitter by ..:

Rangel-Perez, Celia ; Miquel-Segarra, Susana ; Musico-Nombella, Daniela
Romanian Journal of Communication and Public Relations. 24 (2022) 2 - p. 7-22 , 2022

Link: https://doi.org/10.21018..

10

Honesty or Fakery? Feminism as a strategic focus for brands..:

Belén López Vázquez ; Celia Rangel-Pérez
https://revistas.ucm.es/index.php/HICS/article/view/82794. , 2022

Link: https://doi.org/10.5209/..

11

The Strategic Transfer of Intangible Assets via Twitter by ..:

Celia Rangel-Perez ; Susana Miquel-Segarra ; Daniela Musico-Nombella
https://journalofcommunication.ro/index.php/journalofcommunication/article/view/341. , 2022

Link: https://doi.org/10.21018..

12

Thematic dis/connection of Ibex35 companies to generate dia..:

Celia Rangel-Pérez ; Abel Monfort ; Susana Miquel
https://revistas.unav.edu/index.php/communication-and-society/article/view/42012/36050. , 2022

Link: https://revistas.unav.ed..

13

Thematic dis/connection of Ibex35 companies to generate dia..:

Celia Rangel-Pérez ; Abel Monfort ; Susana Miquel
https://revistas.unav.edu/index.php/communication-and-society/article/view/42012. , 2022

Link: https://doi.org/10.15581..

14

The Massive Implementation of ICT in Universities and Its I..:

Rangel-Pérez, Celia ; Gato-Bermúdez, María-José ; Musicco-Nombela, Daniela.
Sustainability. 13 (2021) 22 - p. 12871 , 2021

Link: https://doi.org/10.3390/..

15

The Massive Implementation of ICT in Universities and Its I..:

Celia Rangel-Pérez ; María-José Gato-Bermúdez ; Daniela Musicco-Nombela.
https://www.mdpi.com/2071-1050/13/22/12871. , 2021

Link: https://doi.org/10.3390/..