Cervellon, Marie-Cecile
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2

Does Brand Origin Really Matter in the Luxury Sector? The I..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cervellon, Marie-Cécile - p. 353-354 , 2020
 
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Revolutionary nostalgia: retromania, neo-burlesque, and con.. 

Emerald studies in alternativity and marginalization
Cervellon, Marie-Cécile ; Brown, Stephen - First edition . , 2018
 
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When employees don't "like" their employers on social media:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Cervellon, Marie-Cécile ; Lirio, Pamela. (2017)  2 - p. 63-70
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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11

Facebook Pages Content, Does it Really Matter? Consumers' R..:

Cervellon, Marie-Cécile ; Galipienzo, Danielle
Journal of Travel & Tourism Marketing.  32 (2015)  4 - p. 428-437 , 2015
 
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13

I shop where I belong 

, In: European retail research
the influence of self-monitoring on fashion retailer choise 
Copies:  Zentrale:Magazin Zs ff 3948
 
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15

Ethical fashion dimensions: pictorial and auditory depictio..:

Carey, Lindsey ; Cervellon, Marie-Cécile
Journal of Fashion Marketing and Management.  18 (2014)  4 - p. 483-506 , 2014
 
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