E-LIB Suche - Ergebnisse für: Chandrasekaran, Deepa

1

Marketing to Bottom-of-the-Pyramid Consumers in an Emerging..:

Gupta, Reetika ; Chandrasekaran, Deepa ; Sen, Sankar.
Journal of Business Ethics. 191 (2024) 4 - p. 739-755 , 2024

Link: https://doi.org/10.1007/..

2

Customer Service Opportunities and Challenges in a Post-Pan..:

, In: Customer Centric Support Services in the Digital Age,

Srinivasan, Raji ; Chandrasekaran, Deepa ; Rossetti, Federica - p. 271-290 , 2023

Link: https://doi.org/10.1007/..

3

How can platforms decrease their dependence on traditional ..:

Allen, B. J. ; Chandrasekaran, Deepa ; Gretz, Richard T.
Journal of Product Innovation Management. 38 (2021) 5 - p. 497-521 , 2021

Link: https://doi.org/10.1111/..

4

Leapfrogging, Cannibalization, and Survival During Disrupti..:

Chandrasekaran, Deepa ; Tellis, Gerard J. ; James, Gareth M.
Journal of Marketing. 86 (2020) 1 - p. 149-166 , 2020

Link: https://doi.org/10.1177/..

5

The Association Between the Attitude of Food‐Waste‐Aversion..:

Raghunathan, Rajagopal ; Chandrasekaran, Deepa
Journal of Consumer Psychology. 31 (2020) 1 - p. 81-90 , 2020

Link: https://doi.org/10.1002/..

6

Design crowdsourcing

, In: Journal of marketing / American Marketing Association

the impact on new product performance of sourcing design so...

Allen, B. J. ; Chandrasekaran, Deepa ; Basuroy, Suman. (2018) 2 - p. 106-123

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. 82 (2018) 2 - p. 106-123 , 2018

Link: https://doi.org/10.1509/..

8

A summary and review of new product diffusion models and ke..:

, In: Handbook of Research on New Product Development,

Chandrasekaran, Deepa ; Tellis, Gerard J. , 2018

Link: https://doi.org/10.4337/..

9

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. , 2018

Link: https://doi.org/10.1509/..

10

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. 82 (2018) 2 - p. 106-123 , 2018

Link: https://www.jstor.org/st..

11

Effects of offline ad content on online brand search: insig..:

Chandrasekaran, Deepa ; Srinivasan, Raji ; Sihi, Debika
Journal of the Academy of Marketing Science. 46 (2017) 3 - p. 403-430 , 2017

Link: https://doi.org/10.1007/..

12

Open innovation, product portfolio innovativeness and firm ..:

Rubera, Gaia ; Chandrasekaran, Deepa ; Ordanini, Andrea
Journal of the Academy of Marketing Science. 44 (2015) 2 - p. 166-184 , 2015

Link: https://doi.org/10.1007/..

13

Pricing in the international takeoff of new products:

Chandrasekaran, Deepa ; Arts, Joep W.C. ; Tellis, Gerard J..
International Journal of Research in Marketing. 30 (2013) 3 - p. 249-264 , 2013

Link: https://doi.org/10.1016/..

14

Diffusion and its implications for marketing strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...

Tellis, Gerard J. ; Chandrasekaran, Deepa. (2012) - p. 376-390

Copies: Zentrale; TB Wirtschaft; BB WiWi;

15

Getting a grip on the saddle

, In: Journal of marketing / American Marketing Association

chasms or cycles?

Chandrasekaran, Deepa. (2011) 4 - p. 21-34

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922