E-LIB Suche - Ergebnisse für: Chang, Aihwa

1

The Impact of Narrative Advertisement on Consumers' Brand E..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Tung, Pei-Ju ; Chang, Aihwa - p. 467-468 , 2020

Link: https://doi.org/10.1007/..

2

Factors affecting college students' brand loyalty toward fa..:

Su, Jin ; Chang, Aihwa
International Journal of Retail & Distribution Management. 46 (2017) 1 - p. 90-107 , 2017

Link: https://doi.org/10.1108/..

3

Consumer evaluation in new products: the perspective of sit..:

Chang, Aihwa ; Tseng, Timmy H.
European Journal of Marketing. 49 (2015) 5/6 - p. 806-826 , 2015

Link: https://doi.org/10.1108/..

4

Investigating the dual-route effects of corporate branding ..:

Chang, Aihwa ; Chiang, Hsu-Hsin ; Han, Tzu-Shian
Asia Pacific Management Review. 20 (2015) 3 - p. 120-129 , 2015

Link: https://doi.org/10.1016/..

5

Online brand community response to negative brand events: t..:

Chang, Aihwa ; Hsieh, Sara H. ; Tseng, Timmy H.
Internet Research. 23 (2013) 4 - p. 486-506 , 2013

Link: https://doi.org/10.1108/..

6

Personality Traits That Lead Members of Online Brand Commun..:

Chang, Aihwa ; Hsieh, Sara H. ; Lin, Frances
International Journal of Electronic Commerce. 17 (2013) 3 - p. 37-61 , 2013

Link: http://www.jstor.org/sta..

7

Value creation from a food traceability system based on a h..:

Chang, Aihwa ; Tseng, Chung-Hui ; Chu, Min-yeh
British Food Journal. 115 (2013) 9 - p. 1361-1380 , 2013

Link: https://doi.org/10.1108/..

8

Corporate Branding, Brand Psychological Ownership and Brand..:

Chiang, Hsu-Hsin ; Chang, Aihwa ; Han, Tzu-Shian.
Journal of General Management. 39 (2013) 1 - p. 55-80 , 2013

Link: https://doi.org/10.1177/..

9

Personality Traits That Lead Members of Online Brand Commun..:

Chang, Aihwa ; Hsieh, Sara H. ; Lin, Frances
International Journal of Electronic Commerce. 17 (2013) 3 - p. 37-62 , 2013

Link: https://doi.org/10.2753/..

10

A multilevel investigation of relationships among brand‐cen..:

Chang, Aihwa ; Chiang, Hsu‐Hsin ; Han, Tzu‐Shian.
European Journal of Marketing. 46 (2012) 5 - p. 626-662 , 2012

Link: https://doi.org/10.1108/..

11

Employee participation in decision making, psychological ow..:

Han, Tzu-Shian ; Chiang, Hsu-Hsin ; Chang, Aihwa
The International Journal of Human Resource Management. 21 (2010) 12 - p. 2218-2233 , 2010

Link: https://doi.org/10.1080/..

12

Building customer capital through relationship marketing ac..:

Chang, Aihwa ; Tseng, Chiung‐Ni ; Bontis, Nick
Journal of Intellectual Capital. 6 (2005) 2 - p. 253-266 , 2005

Link: https://doi.org/10.1108/..

13

Consumer Behavior of Internet Shopping:

Chang, Ai-hwa
doi:10.6141/TW-SRDA-E88020-1. , 2000

Link: https://doi.org/10.6141/..

14

Corporate branding, brand psychological ownership and brand..

, In: Journal of general management

multilevel analysis and managerial implications

Chiang, Hsu-hsin ; Han, Tzu-shian ; Chang, Aihwa.. (2013) 1 - p. 55-80

Copies: Zentrale:Magazin Zs fc 7756

15

Privatizing China

socialism from afar ; [... Workshop "Privatizing China", wh...

Zhang, Li ; Ong, Ai-hwa , 2008

Copies: BB WiWi: 11a vwl 337.5 5ua/385