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Chang, Yuhmiin
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1

Media multitasking, counterarguing, and brand attitude: Tes..:

Chang, Yuhmiin ; Thorson, Esther
Computers in Human Behavior.  139 (2023)  - p. 107544 , 2023
Link: https://doi.org/10.1016/..
 
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2

Perceived message consistency: Explicating how brand messag..:

Chang, Yuhmiin
Computers in Human Behavior.  85 (2018)  - p. 125-134 , 2018
Link: https://doi.org/10.1016/..
 
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3

The influence of media multitasking on the impulse to buy: ..:

Chang, Yuhmiin
Computers in Human Behavior.  70 (2017)  - p. 60-66 , 2017
Link: https://doi.org/10.1016/..
 
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4

Why Do Young People Multitask With Multiple Media? Explicat..:

Chang, Yuhmiin
Media Psychology.  20 (2016)  4 - p. 685-703 , 2016
Link: https://doi.org/10.1080/..
 
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5

An exploration of the standardization of targeting strategi..:

Chang, Yuhmiin
Journal of Marketing Communications.  15 (2009)  5 - p. 327-343 , 2009
Link: https://doi.org/10.1080/..
 
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6

AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLI..:

Stammerjohan, Claire ; Wood, Charles M. ; Chang, Yuhmiin.
Journal of Advertising.  34 (2005)  4 - p. 55-67 , 2005
Link: https://doi.org/10.1080/..
 
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7

An Empirical Investigation of the Interaction between Publi..:

Stammerjohan, Claire ; Wood, Charles M. ; Chang, Yuhmiin.
Journal of Advertising.  34 (2005)  4 - p. 55-67 , 2005
Link: https://www.jstor.org/st..
 
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8

TELEVISION AND WEB ADVERTISING SYNERGIES:

Chang, Yuhmiin ; Thorson, Esther
Journal of Advertising.  33 (2004)  2 - p. 75-84 , 2004
Link: https://doi.org/10.1080/..
 
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9

Television and Web Advertising Synergies:

Chang, Yuhmiin ; Thorson, Esther
Journal of Advertising.  33 (2004)  2 - p. 75-84 , 2004
Link: https://www.jstor.org/st..
 
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