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Chen, Zoey
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1

How consumer digital signals are reshaping the customer jou..:

Schweidel, David A. ; Bart, Yakov ; Inman, J. Jeffrey...
Journal of the Academy of Marketing Science.  50 (2022)  6 - p. 1257-1276 , 2022
Link: https://doi.org/10.1007/..
 
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2

The effect of incentive structure on referral: the determin..:

Wang, Lili ; Chen, Zoey
Journal of the Academy of Marketing Science.  50 (2022)  5 - p. 1091-1110 , 2022
Link: https://doi.org/10.1007/..
 
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3

More Rational or More Emotional Than Others? Lay Beliefs Ab..:

VanBergen, Noah ; Lurie, Nicholas H. ; Chen, Zoey
Journal of Consumer Psychology.  32 (2021)  2 - p. 274-292 , 2021
Link: https://doi.org/10.1002/..
 
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4

John Quelch on Marketing:

Quelch, John ; Chen, Zoey
Customer Needs and Solutions.  8 (2021)  4 - p. 137-139 , 2021
Link: https://doi.org/10.1007/..
 
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5

Are We There Yet? An Anticipation Account of the Return Tri..:

Chen, Zoey ; Hamilton, Ryan ; Rucker, Derek D.
Social Psychological and Personality Science.  12 (2020)  2 - p. 258-265 , 2020
Link: https://doi.org/10.1177/..
 
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6

Why Unhappy Customers Are Unlikely to Share Their Opinions ..:

Hydock, Chris ; Chen, Zoey ; Carlson, Kurt
Journal of Marketing.  84 (2020)  6 - p. 95-112 , 2020
Link: https://www.jstor.org/st..
 
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7

Why Unhappy Customers Are Unlikely to Share Their Opinions ..:

Hydock, Chris ; Chen, Zoey ; Carlson, Kurt
Journal of Marketing.  84 (2020)  6 - p. 95-112 , 2020
Link: https://doi.org/10.1177/..
 
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8

Psychology of word of mouth marketing:

Chen, Zoey ; Yuan, May
Current Opinion in Psychology.  31 (2020)  - p. 7-10 , 2020
Link: https://doi.org/10.1016/..
 
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9

Social Acceptance and Word of Mouth: How the Motive to Belo..:

Chen, Zoey
Journal of Consumer Research.  44 (2017)  3 - p. 613-632 , 2017
Link: https://doi.org/10.1093/..
 
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10

Social Acceptance and Word of Mouth: How the Motive to Belo..:

CHEN, ZOEY
Journal of Consumer Research.  44 (2017)  3 - p. 613-632 , 2017
Link: https://www.jstor.org/st..
 
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11

Everywhere and at All Times: Mobility, Consumer Decision-Ma..:

Lurie, Nicholas H. ; Berger, Jonah ; Chen, Zoey...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 15-27 , 2017
Link: https://doi.org/10.1007/..
 
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12

How Content Acquisition Method Affects Word of Mouth:

CHEN, ZOEY ; BERGER, JONAH
Journal of Consumer Research.  43 (2016)  1 - p. 86-102 , 2016
Link: https://www.jstor.org/st..
 
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13

How Content Acquisition Method Affects Word of Mouth:

Chen, Zoey ; Berger, Jonah
Journal of Consumer Research.  43 (2016)  1 - p. 86-102 , 2016
Link: https://doi.org/10.1093/..
 
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14

When, Why, and How Controversy Causes Conversation:

Chen, Zoey ; Berger, Jonah
Journal of Consumer Research.  40 (2013)  3 - p. 580-593 , 2013
Link: https://doi.org/10.1086/..
 
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15

Temporal Contiguity and Negativity Bias in the Impact of On..:

Chen, Zoey ; Lurie, Nicholas H.
Journal of Marketing Research.  50 (2013)  4 - p. 463-476 , 2013
Link: https://doi.org/10.1509/..
 
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