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Cheng, Julian Ming-Sung
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1

Effects of consumer perceptions on carbon-offset payment th..:

Truong-Dinh, Bao Quoc ; Nguyen, Tessa Tien ; Cheng, Tzu-Chang Forrest.
Transportation Research Part D: Transport and Environment.  115 (2023)  - p. 103584 , 2023
Link: https://doi.org/10.1016/..
 
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2

Location-Based Proximity Marketing: An Interactive Marketin..:

, In: The Palgrave Handbook of Interactive Marketing,
Loussaief, Aida ; Cheng, Edward Ying-Lun ; Lin, Marta Yuan-Chen. - p. 753-782 , 2023
Link: https://doi.org/10.1007/..
 
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3

fMRI neuromarketing and consumer learning theory: Word-of-m..:

Hsu, Melissa Yi-Ting ; Cheng, Julian Ming-Sung
European Journal of Marketing.  52 (2018)  1/2 - p. 199-223 , 2018
Link: https://doi.org/10.1108/..
 
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4

Behavioral Implications of International Social Media Adver..:

Johnston, Wesley J. ; Khalil, Shadab ; Nhat Hanh Le, Angelina.
Journal of International Marketing.  26 (2018)  2 - p. 43-61 , 2018
Link: https://doi.org/10.1509/..
 
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5

Behavioral Implications of International Social Media Adver..:

Johnston, Wesley J. ; Khalil, Shadab ; Le, Angelina Nhat Hanh.
Journal of International Marketing.  26 (2018)  2 - p. 43-61 , 2018
Link: https://www.jstor.org/st..
 
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6

A meta-analytic review of influence strategies in marketing..:

Johnston, Wesley James ; Le, Angelina Nhat Hanh ; Cheng, Julian Ming-Sung
Journal of the Academy of Marketing Science.  46 (2017)  4 - p. 674-702 , 2017
Link: https://doi.org/10.1007/..
 
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7

The performance implications of power–trust relationship: T..:

Jain, Megha ; Khalil, Shadab ; Johnston, Wesley J..
Industrial Marketing Management.  43 (2014)  2 - p. 312-321 , 2014
Link: https://doi.org/10.1016/..
 
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8

Product harm crises: The contingent role of information spe..:

Cheng, Julian Ming-Sung ; Hsu, Melissa Mei-Ling
International Journal of Psychophysiology.  94 (2014)  2 - p. 253 , 2014
Link: https://doi.org/10.1016/..
 
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9

Determinants of Joint Action in International Channels of D..:

Johnston, Wesley J. ; Khalil, Shadab ; Jain, Megha.
Journal of International Marketing.  20 (2012)  3 - p. 34-49 , 2012
Link: https://doi.org/10.1509/..
 
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10

Determinants of Joint Action in International Channels of D..:

Johnston, Wesley J. ; Khalil, Shadab ; Jain, Megha.
Journal of International Marketing.  20 (2012)  3 - p. 34-49 , 2012
Link: https://www.jstor.org/st..
 
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11

How global companies communicate in host country: a glocali..:

Sutikno, Bayu ; Cheng, Julian Ming-Sung
Asian Journal of Communication.  22 (2012)  1 - p. 58-77 , 2012
Link: https://doi.org/10.1080/..
 
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12

The mobility value of internet services in a wireless city:..:

Le, Angelina Nhat-Hanh ; Wang, Michael Chih-Hung ; Cheng, Julian Ming-Sung.
Asian Journal of Technology Innovation.  20 (2012)  1 - p. 51-65 , 2012
Link: https://doi.org/10.1080/..
 
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13

The Determinants of the Sports Team Sponsor's Brand Equity:..:

Wang, Michael Chih-Hung ; Cheng, Julian Ming-Sung ; Purwanto, Bernardinus M..
International Journal of Market Research.  53 (2011)  6 - p. 811-829 , 2011
Link: https://doi.org/10.2501/..
 
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14

The Influence of the Provision of Online Channel Functions ..:

Wang, Michael Chih-Hung ; Khalil, Shadab ; Blankson, Charles.
Journal of Global Marketing.  24 (2011)  2 - p. 125-135 , 2011
Link: https://doi.org/10.1080/..
 
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15

Soft Power and Desirable Relationship Outcomes: The Case of..:

Chinomona, Richard ; Lin, Julia Ying-Chao ; Wang, Michael Chih-Hung.
Journal of African Business.  11 (2010)  2 - p. 182-200 , 2010
Link: https://doi.org/10.1080/..
 
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