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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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The Impact of Voice Assistants on Effort Saving, Decision D..:
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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Examining Country Image in Expert Electronic Word-of-Mouth:..:
, In:
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Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Nation Brands in Expert Electronic Word-of-Mouth: An Abstra..:
, In:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ,
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Studying the Effects of Sponsorship Disclosure and Message ..:
, In:
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Journal of advertising research / Advertising Research Foundation
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Exploring the value of shoppable live advertising
, In:liveness and shoppability in advertising media and future r...
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Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279