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Cheung, Fung Yi Millissa
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1

Beyond exchange and prosocial motives, is altruistic helpin..:

Cheung, Fung Yi Millissa ; Peng, Kelly ; Wong, Chi-Sum
Chinese Management Studies.  12 (2018)  1 - p. 222-242 , 2018
Link: https://doi.org/10.1108/..
 
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2

A customer-dominant logic on service recovery and customer ..:

Cheung, Fung Yi Millissa ; To, Wai Ming
Management Decision.  54 (2016)  10 - p. 2524-2543 , 2016
Link: https://doi.org/10.1108/..
 
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3

Do task- and relation-oriented customers co-create a better..:

Cheung, Fung Yi Millissa ; To, Wai Ming
Management Decision.  53 (2015)  1 - p. 179-197 , 2015
Link: https://doi.org/10.1108/..
 
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4

The effects of customer involvement on perceived service pe..:

Cheung, Millissa Fung Yi ; To, Wai Ming
Asia Pacific Journal of Marketing and Logistics.  33 (2020)  4 - p. 1014-1032 , 2020
Link: https://doi.org/10.1108/..
 
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5

How does customer motivational orientation affect satisfact..:

Cheung, Millissa Fung-Yi ; To, Wai-Ming
Journal of Financial Services Marketing.  17 (2012)  2 - p. 135-147 , 2012
Link: https://doi.org/10.1057/..
 
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