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Chiang, Jeongwen
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1

Information Search and Product Returns Across Mobile and Tr..:

Zhang, Yufei ; Voorhees, Clay M. ; Lin, Chen...
Journal of Retailing.  98 (2022)  2 - p. 260-276 , 2022
Link: https://doi.org/10.1016/..
 
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2

Contrasting the Drivers of Switching Intent and Switching B..:

Wirtz, Jochen ; Xiao, Ping ; Chiang, Jeongwen.
Journal of Retailing.  90 (2014)  4 - p. 463-480 , 2014
Link: https://doi.org/10.1016/..
 
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3

Determining Consumers' Discount Rates with Field Studies:

Yao, Song ; Mela, Carl F. ; Chiang, Jeongwen.
Journal of Marketing Research.  49 (2012)  6 - p. 822-841 , 2012
Link: https://doi.org/10.1509/..
 
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4

Determining Consumers' Discount Rates with Field Studies:

YAO, SONG ; MELA, CARL F. ; CHIANG, JEONGWEN.
Journal of Marketing Research.  49 (2012)  6 - p. 822-841 , 2012
Link: https://www.jstor.org/st..
 
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5

Price Competition with Reduced Consumer Switching Costs: Th..:

Shi, Mengze ; Chiang, Jeongwen ; Rhee, Byong-Duk
Management Science.  52 (2006)  1 - p. 27-38 , 2006
Link: https://www.jstor.org/st..
 
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6

Product development strategies for established market pione..:

Robinson, William T. ; Chiang, Jeongwen
Strategic Management Journal.  23 (2002)  9 - p. 855-866 , 2002
Link: https://doi.org/10.1002/..
 
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7

Product Development Strategies for Established Market Pione..:

Robinson, William T. ; Chiang, Jeongwen
Strategic Management Journal.  23 (2002)  9 - p. 855-866 , 2002
Link: https://www.jstor.org/st..
 
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8

Promotions and the pattern of grocery shopping time:

Chiang, Jeongwen ; Chung, Ching-Fan ; Cremers, Emily T
Journal of Applied Statistics.  28 (2001)  7 - p. 801-819 , 2001
Link: https://doi.org/10.1080/..
 
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9

Discrete and Continuous Representations of Unobserved Heter..:

Wedel, Michel ; Kamakura, Wagner ; Arora, Neeraj...
Marketing Letters.  10 (1999)  3 - p. 219-232 , 1999
Link: https://www.jstor.org/st..
 
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10

The Decomposition of Promotional Response: An Empirical Gen..:

Bell, David R. ; Chiang, Jeongwen ; Padmanabhan, V.
Marketing Science.  18 (1999)  4 - p. 504-526 , 1999
Link: https://www.jstor.org/st..
 
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11

Markov chain Monte Carlo and models of consideration set an..:

Chiang, Jeongwen ; Chib, Siddhartha ; Narasimhan, Chakravarthi
Journal of Econometrics.  89 (1998)  1-2 - p. 223-248 , 1998
Link: https://doi.org/10.1016/..
 
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12

A Cross-Category Analysis of Shelf-Space Allocation, Produc..:

Chiang, Jeongwen ; Wilcox, Ronald T.
Marketing Letters.  8 (1997)  2 - p. 183-191 , 1997
Link: https://www.jstor.org/st..
 
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13

Are Sutton's Predictions Robust?: Empirical Insights into A..:

Robinson, William T. ; Chiang, Jeongwen
The Journal of Industrial Economics.  44 (1996)  4 - p. 389-408 , 1996
Link: https://www.jstor.org/st..
 
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14

Competing Coupon Promotions and Category Sales:

Chiang, Jeongwen
Marketing Science.  14 (1995)  1 - p. 105-122 , 1995
Link: https://www.jstor.org/st..
 
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15

Discrete/continuous models of consumer demand with binding ..:

Chiang, Jeongwen ; Lee, Lung-Fei
Journal of Econometrics.  54 (1992)  1-3 - p. 79-93 , 1992
Link: https://doi.org/10.1016/..
 
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