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Chikweche, Tendai
37  results:
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1

Exploring Africa's Heterogenous Middle Class' Brand Behavio..:

Chikweche, Tendai ; Lappeman, James ; Mohammed, Hossain.
Journal of International Consumer Marketing.  , 2024
Link: https://doi.org/10.1080/..
 
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2

SME Sentiments, Access to Government Support, and Resilienc..:

, In: Small and Medium-sized Enterprises, and Business Uncertainty,
Chikweche, Tendai ; Evangelista, Anna ; Cull, Michelle... - p. 89-111 , 2023
Link: https://doi.org/10.1007/..
 
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3

A Conceptual Framework for an Integrated One-Stop Portal to..:

, In: Small and Medium-sized Enterprises, and Business Uncertainty,
Chikweche, Tendai ; Garlin, Francine ; Khan, Aila. - p. 37-54 , 2023
Link: https://doi.org/10.1007/..
 
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4

Researching the marginalised bottom of the pyramid in Afric..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
International Journal of Market Research.  65 (2023)  5 - p. 597-621 , 2023
Link: https://doi.org/10.1177/..
 
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5

Revisiting advisory assistance programs for micro, small, a..:

Chikweche, Tendai ; Mohammed, Hossain
Journal of the International Council for Small Business.  4 (2022)  1 - p. 12-21 , 2022
Link: https://doi.org/10.1080/..
 
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6

Reimagining survival under COVID-19: A micro-business persp..:

Chikweche, Tendai ; Chaora, Belinda
Journal of the International Council for Small Business.  4 (2022)  1 - p. 1-11 , 2022
Link: https://doi.org/10.1080/..
 
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7

The Influence of Ethnic Identity on Consumer Behavior: Fili..:

Intharacks, Jamealla ; Chikweche, Tendai ; Stanton, John
Journal of International Consumer Marketing.  35 (2022)  1 - p. 63-78 , 2022
Link: https://doi.org/10.1080/..
 
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8

Marketing financial services in Africa: exploring the heter..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of Financial Services Marketing.  29 (2022)  1 - p. 1-16 , 2022
Link: https://doi.org/10.1057/..
 
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9

Innovative New Product Adoption of Renewable Energy Mobilit..:

Chikweche, Tendai ; Bloemen, Shantha ; Mwenye, Dorah
Journal of International Consumer Marketing.  35 (2022)  2 - p. 194-214 , 2022
Link: https://doi.org/10.1080/..
 
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10

Unbranded: The Challenges of Branding for Africa's Informal..:

, In: Palgrave Studies of Marketing in Emerging Economies; Marketing Brands in Africa,
Chikweche, Tendai - p. 203-236 , 2021
Link: https://doi.org/10.1007/..
 
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11

Targeting the Floating Middle of Pyramid Consumers in Afric..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of International Consumer Marketing.  34 (2021)  5 - p. 517-536 , 2021
Link: https://doi.org/10.1080/..
 
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12

An Investigation of Bottom of Pyramid Consumers' Motivation..:

Chikweche, Tendai ; Shindi, Jimmy
Journal of International Consumer Marketing.  34 (2021)  4 - p. 394-412 , 2021
Link: https://doi.org/10.1080/..
 
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13

Revisiting Middle-Class Consumers in Africa: A Cross-Countr..:

Chikweche, Tendai ; Lappeman, James ; Egan, Paul
Journal of International Marketing.  29 (2021)  4 - p. 79-94 , 2021
Link: https://doi.org/10.1177/..
 
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14

An investigation on the need for business advisors who can ..:

Chikweche, Tendai ; Bressan, Alessandro
Journal of Small Business & Entrepreneurship.  34 (2020)  1 - p. 94-118 , 2020
Link: https://doi.org/10.1080/..
 
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15

Worlds apart: an investigation of South Africa's establishe..:

Lappeman, James ; Ferreira, Caitlin ; Robertson, Jeandri.
Society and Business Review.  14 (2019)  4 - p. 300-319 , 2019
Link: https://doi.org/10.1108/..
 
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