E-LIB Suche - Ergebnisse für: Chou, Hsuan-yi

1

Image, issue, and affective priming effects of candidates' ..:

Tan, Yue ; Chou, Hsuan-Yi
Asian Journal of Communication. 34 (2023) 1 - p. 1-23 , 2023

Link: https://doi.org/10.1080/..

2

Attribute specification effect on hedonic and utilitarian o..:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
Australian Journal of Management. 47 (2021) 2 - p. 322-341 , 2021

Link: https://doi.org/10.1177/..

3

Applications of Hyaluronic Acid in Ophthalmology and Contac..:

Chang, Wan-Hsin ; Liu, Pei-Yi ; Lin, Min-Hsuan...
Molecules. 26 (2021) 9 - p. 2485 , 2021

Link: https://doi.org/10.3390/..

4

Effects of comparability of promotions on inaction inertia:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
Marketing Intelligence & Planning. 39 (2020) 1 - p. 125-139 , 2020

Link: https://doi.org/10.1108/..

5

Units of time do matter: How countdown time units affect co..:

Chou, Hsuan-Yi
Electronic Commerce Research and Applications. 35 (2019) - p. 100839 , 2019

Link: https://doi.org/10.1016/..

6

Effects of pronoun use in campaign advertisements on young ..:

Chou, Hsuan-Yi
Chinese Journal of Communication. 13 (2019) 2 - p. 165-186 , 2019

Link: https://doi.org/10.1080/..

7

Labeling candidates as underdogs in political communication..:

Chou, Hsuan-Yi
Electoral Studies. 59 (2019) - p. 120-135 , 2019

Link: https://doi.org/10.1016/..

8

The impact of different product formats on inaction inertia:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
The Journal of Social Psychology. 159 (2018) 5 - p. 546-560 , 2018

Link: https://doi.org/10.1080/..

9

Minor language variations in campaign advertisements: The e..:

Chou, Hsuan-Yi ; Yeh, Min-Hung
Electoral Studies. 51 (2018) - p. 58-71 , 2018

Link: https://doi.org/10.1016/..

10

Promotional formats and inaction inertia:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
Journal of Economic Psychology. 66 (2018) - p. 22-32 , 2018

Link: https://doi.org/10.1016/..

11

Hypermarket private-label products, brand strategies and sp..:

Chou, Hsuan-Yi ; Wang, Tuan-Yu
European Journal of Marketing. 51 (2017) 4 - p. 795-820 , 2017

Link: https://doi.org/10.1108/..

12

Nostalgia advertising and young Indian consumers: The power..:

Chou, Hsuan-Yi ; Singhal, Divya
Asia Pacific Management Review. 22 (2017) 3 - p. 136-145 , 2017

Link: https://doi.org/10.1016/..

13

The effects of happiness types and happiness congruity on g..:

Chou, Hsuan-Yi ; Wang, Shaojung Sharon
Electronic Commerce Research and Applications. 20 (2016) - p. 1-14 , 2016

Link: https://doi.org/10.1016/..

14

DO LONGER OR SHORTER BUDGET TEMPORAL FRAMES MATTER? NUMEROS..:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
Journal of Marketing Theory and Practice. 24 (2016) 4 - p. 422-441 , 2016

Link: https://www.jstor.org/st..

15

Do Longer or Shorter Budget Temporal Frames Matter? Numeros..:

Liu, Hsin-Hsien ; Chou, Hsuan-Yi
Journal of Marketing Theory and Practice. 24 (2016) 4 - p. 422-441 , 2016

Link: https://doi.org/10.1080/..