Choy, Minkyung
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6

New brands diluting the personality of existing brands:

, In: The journal of brand management
Choy, Minkyung ; Kim Jae Il. (2012/13)  7 - p. 590-607
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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7

New brands diluting the personality of existing brands:

Choy, Minkyung ; Kim, Jae II
Journal of Brand Management.  20 (2013)  7 - p. 590-607 , 2013
 
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