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Chu, Wujin
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1

Enhancing consumer evaluation of new products: The role of ..:

Lee, Juyon ; Chu, Wujin ; Roy, Rajat
Journal of Business Research.  182 (2024)  - p. 114766 , 2024
Link: https://doi.org/10.1016/..
 
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2

Targeting effectiveness of mobile coupons: from exposure to..:

Chu, Wujin ; Joo, Jaewoo
Journal of Marketing Analytics.  12 (2022)  2 - p. 342-354 , 2022
Link: https://doi.org/10.1057/..
 
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3

The effect of message features on donations in donation‐bas..:

Jang, Hyunkyu ; Chu, Wujin
Journal of Consumer Behaviour.  21 (2022)  6 - p. 1464-1477 , 2022
Link: https://doi.org/10.1002/..
 
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4

The effect of adding focal‐goal similar versus dissimilar a..:

Lee, Juyon ; Chu, Wujin
Journal of Consumer Behaviour.  21 (2021)  2 - p. 296-309 , 2021
Link: https://doi.org/10.1002/..
 
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5

The effect of cultural and psychological characteristics on..:

Song, Mee Ryoung ; Chu, Wujin ; Im, Meeja
International Journal of Consumer Studies.  46 (2021)  1 - p. 345-364 , 2021
Link: https://doi.org/10.1111/..
 
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6

Fairness perception of ancillary fees: Industry differences..:

Chu, Wujin ; Lee, Jeongmin ; Baumann, Chris.
Journal of Retailing and Consumer Services.  55 (2020)  - p. 102092 , 2020
Link: https://doi.org/10.1016/..
 
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7

Patience and the adoption of electric vehicles: an applicat..:

Chu, Wujin ; Kim, Hyunsik ; Im, Meeja
Journal of Business Economics.  91 (2020)  6 - p. 851-866 , 2020
Link: https://doi.org/10.1007/..
 
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8

Psychological and behavioral factors affecting electric veh..:

Chu, Wujin ; Im, Meeja ; Song, Mee Ryoung.
Transportation Research Part D: Transport and Environment.  76 (2019)  - p. 1-18 , 2019
Link: https://doi.org/10.1016/..
 
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9

The effect of others' outcome valence on spontaneous gift-g..:

Hwang, Jaewon ; Chu, Wujin
European Journal of Marketing.  53 (2019)  4 - p. 785-805 , 2019
Link: https://doi.org/10.1108/..
 
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10

Competitive Productivity (CP) at macro–meso–micro levels:

Baumann, Chris ; Cherry, Michael ; Chu, Wujin
Cross Cultural & Strategic Management.  26 (2019)  2 - p. 118-144 , 2019
Link: https://doi.org/10.1108/..
 
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11

Adoption of Environment-Friendly Cars: Direct vis-à-vis Med..:

Chu, Wujin ; Baumann, Chris ; Hamin, Hamin.
Journal of Global Marketing.  31 (2018)  4 - p. 282-291 , 2018
Link: https://doi.org/10.1080/..
 
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12

The effect of travel purpose and self-image congruency on p..:

Lee, Jeongmin ; Yi, Jisu ; Kang, Dawon.
Asia Pacific Journal of Tourism Research.  23 (2018)  6 - p. 532-548 , 2018
Link: https://doi.org/10.1080/..
 
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13

Brand competitiveness: Introducing the customer-based brand..:

Winzar, Hume ; Baumann, Chris ; Chu, Wujin
International Journal of Contemporary Hospitality Management.  30 (2018)  1 - p. 637-660 , 2018
Link: https://doi.org/10.1108/..
 
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14

Investor Expertise as Mastery over Mind: Regulating Loss Af..:

Chu, Wujin ; Im, Meeja ; Lee, Eun-Ju
Psychology & Marketing.  31 (2014)  5 - p. 321-334 , 2014
Link: https://doi.org/10.1002/..
 
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15

The Effect of the Dispersion of Review Ratings on Evaluatio..:

Chu, Wujin ; Roh, Minjung ; Park, Kiwan
International Journal of Electronic Commerce.  19 (2014)  2 - p. 95-125 , 2014
Link: http://www.jstor.org/sta..
 
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