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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
8
Distance is Worth! Impacts of Spatial Distance Between Mode..:
, In:
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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
9
Short or Long? The Right Combination of Time Duration, Caus..:
, In:
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Journal of advertising research / Advertising Research Foundation
13
How cause marketing campaign factors affect attitudes and p..
, In:choosing the right mix of product and cause types with time...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279