E-LIB Suche - Ergebnisse für: Chu, Xing‐Yu (Marcos)

1

"Ascorbic Acid" or "Vitamin C?" When and how scientifically..:

Tok, Dickson ; Chen, Xi ; Chang, Chun‐Tuan.
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

2

What goes around comes around: The effect of belief in karm..:

Chen, Ming ; Chu, Xing‐Yu (Marcos) ; Lin, Chien‐Huang.
Psychology & Marketing. 39 (2022) 5 - p. 1065-1077 , 2022

Link: https://doi.org/10.1002/..

3

How companies use typeface design to engage consumers in ch..:

Chu, Xing‐Yu (Marcos) ; Tok, Dickson ; Zhou, Xiaoyu.
Psychology & Marketing. 40 (2022) 1 - p. 107-123 , 2022

Link: https://doi.org/10.1002/..

4

The healing effect of cute elements:

Chou, Hsuan‐Yi ; Chu, Xing‐Yu (Marcos) ; Chen, Tzu‐Chun
Journal of Consumer Affairs. 56 (2021) 2 - p. 565-596 , 2021

Link: https://doi.org/10.1111/..

5

What should we call this color? The influence of color‐nami..:

Chou, Hsuan‐Yi ; Chu, Xing‐Yu (Marcos) ; Chiang, Yu‐Han
Psychology & Marketing. 37 (2020) 7 - p. 942-960 , 2020

Link: https://doi.org/10.1002/..

6

"I Want It! Can I Get It?" How product-model spatial distan..:

Tok, Dickson ; Chen, Xi ; Chu, Xing-Yu (Marcos)
Journal of Business Research. 135 (2021) - p. 454-463 , 2021

Link: https://doi.org/10.1016/..

7

Values Created from Far and Near: Influence of Spatial Dist..:

Chu, Xing-Yu (Marcos) ; Chang, Chun-Tuan ; Lee, Angela Y.
Journal of Marketing. 85 (2021) 6 - p. 162-175 , 2021

Link: https://doi.org/10.1177/..

8

Distance is Worth! Impacts of Spatial Distance Between Mode..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Chu, Xing-Yu (Marcos) ; Chang, Chun-Tuan ; Tok, Dickson - p. 111-112 , 2020

Link: https://doi.org/10.1007/..

9

Short or Long? The Right Combination of Time Duration, Caus..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Chang, Chun-Tuan ; Chu, Xing-Yu (Marcos) ; Tsai, I-Ting. - p. 497-498 , 2020

Link: https://doi.org/10.1007/..

10

Does "hot" lead to "not so hot?":

Chang, Chun-Tuan ; Tok, Dickson ; Chu, Xing-Yu (Marcos)..
European Journal of Marketing. 55 (2020) 5 - p. 1313-1337 , 2020

Link: https://doi.org/10.1108/..

11

The give and take of cause-related marketing: purchasing ca..:

Chang, Chun-Tuan ; Chu, Xing-Yu (Marcos)
Journal of the Academy of Marketing Science. 48 (2019) 2 - p. 203-221 , 2019

Link: https://doi.org/10.1007/..

12

Is cash always king? Bundling product–cause fit and product..:

Chang, Chun‐Tuan ; Chen, Pei‐Chi ; (Marcos) Chu, Xing‐Yu..
Psychology & Marketing. 35 (2018) 12 - p. 990-1009 , 2018

Link: https://doi.org/10.1002/..

13

How cause marketing campaign factors affect attitudes and p..

, In: Journal of advertising research / Advertising Research Foundation

choosing the right mix of product and cause types with time...

Chang, Chun-Tuan ; Tsai, I-Ting ; Chu, Xing-Yu. (2021) 1 - p. 58-77

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

14

Stick to my guns: The impact of crowding on consumers' resp..:

Fan, Linying ; Huang, Zhongqiang ; Chu, Xing-Yu.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 914-933 , 2023

Link: https://doi.org/10.1007/..

15

Right metaphor, right place: choosing a visual metaphor bas..:

Chang, Chun-Tuan ; Wu, Yuan-Ciao ; Lee, Yu-Kang.
International Journal of Advertising. 37 (2016) 2 - p. 309-336 , 2016

Link: https://doi.org/10.1080/..