Chu, Xing-Chun
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7

Right metaphor, right place: choosing a visual metaphor bas..:

Chang, Chun-Tuan ; Wu, Yuan-Ciao ; Lee, Yu-Kang.
International Journal of Advertising.  37 (2016)  2 - p. 309-336 , 2016
 
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9

Distance is Worth! Impacts of Spatial Distance Between Mode..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
 
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Short or Long? The Right Combination of Time Duration, Caus..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
 
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11

Does "hot" lead to "not so hot?":

Chang, Chun-Tuan ; Tok, Dickson ; Chu, Xing-Yu (Marcos)..
European Journal of Marketing.  55 (2020)  5 - p. 1313-1337 , 2020
 
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The give and take of cause-related marketing: purchasing ca..:

Chang, Chun-Tuan ; Chu, Xing-Yu (Marcos)
Journal of the Academy of Marketing Science.  48 (2019)  2 - p. 203-221 , 2019
 
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