E-LIB Suche - Ergebnisse für: Churchill, Jr., Gilbert A.

1

Improving the measurement of service quality:

Brown, Tom J. ; Churchill Jr., Gilbert A. ; Peter, J. Paul
Journal of Retailing. 69 (1993) 1 - p. 127-139 , 1993

Link: https://doi.org/10.1016/..

2

Caution in the Use of Difference Scores in Consumer Researc:

Peter, J. Paul ; Churchill, Jr., Gilbert A. ; Brown, Tom J.
Journal of Consumer Research. 19 (1993) 4 - p. 655 , 1993

Link: https://doi.org/10.1086/..

3

Caution in the Use of Difference Scores in Consumer Researc:

Peter, J. Paul ; Churchill, Jr., Gilbert A. ; Brown, Tom J.
Journal of Consumer Research. 19 (1993) 4 - p. 655-662 , 1993

Link: https://www.jstor.org/st..

4

Better Measurement Practices Are Critical to Better Underst..:

Churchill, Jr., Gilbert A.
The Journal of Personal Selling and Sales Management. 12 (1992) 2 - p. 73-80 , 1992

Link: https://www.jstor.org/st..

5

Alternative approaches for investigating contingency-based ..:

Mahajan, Jayashree ; Churchill Jr., Gilbert A.
International Journal of Research in Marketing. 7 (1990) 2-3 - p. 149-169 , 1990

Link: https://doi.org/10.1016/..

6

Client Evaluation Cues: A Comparison of Successful and Unsu..:

Szymanski, David M. ; Churchill, Jr., Gilbert A.
Journal of Marketing Research. 27 (1990) 2 - p. 163-174 , 1990

Link: https://www.jstor.org/st..

7

Comments on the AMA Task Force Study:

Churchill, Jr., Gilbert A. ; Garda, Robert A. ; Hunt, Shelby D..
Journal of Marketing. 52 (1988) 4 - p. 26-51 , 1988

Link: https://www.jstor.org/st..

8

Recognition versus Recall as Measures of Television Commerc..:

Singh, Surendra N. ; Rothschild, Michael L. ; Churchill, Jr., Gilbert A.
Journal of Marketing Research. 25 (1988) 1 - p. 72-80 , 1988

Link: https://www.jstor.org/st..

9

Using Consumer Perceptions and a Contingency Approach to Im..:

Friedman, Margaret L. ; Churchill, Jr., Gilbert A.
Journal of Consumer Research. 13 (1987) 4 - p. 492-510 , 1987

Link: https://www.jstor.org/st..

10

Arousal and Advertising Effectiveness:

Singh, Surendra N. ; Churchill, Jr., Gilbert A.
Journal of Advertising. 16 (1987) 1 - p. 4-40 , 1987

Link: https://www.jstor.org/st..

11

Using Consumer Perceptions and a Contingency Approach to Im..:

Friedman, Margaret L. ; Churchill, Jr., Gilbert A.
Journal of Consumer Research. 13 (1987) 4 - p. 492 , 1987

Link: https://doi.org/10.1086/..

12

Using the Theory of Signal Detection to Improve Ad Recognit..:

Singh, Surendra N. ; Churchill, Jr., Gilbert A.
Journal of Marketing Research. 23 (1986) 4 - p. 327-336 , 1986

Link: https://www.jstor.org/st..

13

Relationships among Research Design Choices and Psychometri..:

Peter, J. Paul ; Churchill, Jr., Gilbert A.
Journal of Marketing Research. 23 (1986) 1 - p. 1-10 , 1986

Link: https://www.jstor.org/st..

14

The determinants of salesperson performance

, In: Journal of marketing research / American Marketing Association

a meta-analysis

Churchill jr., Gilbert A.. (1985) 2 - p. 103-118

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

15

Differences in the attractiveness of alternative rewards am..:

Ford, Neil M. ; Churchill Jr., Gilbert A. ; Walker Jr., Orville C.
Journal of Business Research. 13 (1985) 2 - p. 123-138 , 1985

Link: https://doi.org/10.1016/..