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Cockrell, Seth
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1

The effects of innovation on product recall likelihood:

Cockrell, Seth ; Friske, Wesley ; Voorhees, Clay M..
Journal of Business Research.  173 (2024)  - p. 114452 , 2024
Link: https://doi.org/10.1016/..
 
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2

The Curvilinear Role of Trust in Marketing Systems: Analysi..:

Manis, Kerry T. ; Cockrell, Seth ; Friske, Wesley
Journal of Macromarketing.  44 (2023)  1 - p. 116-134 , 2023
Link: https://doi.org/10.1177/..
 
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3

Brand Management of Natural Spaces: The Impact of Natural S..:

Matthews, A. Lynn ; Cockrell, Seth ; Walker, Kristen L.
Journal of Public Policy & Marketing.  42 (2023)  3 - p. 279-295 , 2023
Link: https://doi.org/10.1177/..
 
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4

Price reactions to a rival's market exit: evidence from the..:

Aghaie, Sina ; Javadinia, Amir ; Cockrell, Seth A.
Journal of Marketing Theory and Practice.  31 (2022)  1 - p. 115-127 , 2022
Link: https://doi.org/10.1080/..
 
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5

Beliefs to Behaviors: How Religiosity Alters Perceptions of..:

Friske, Wesley ; Cockrell, Seth ; King, Robert A.
Journal of Macromarketing.  42 (2021)  1 - p. 114-127 , 2021
Link: https://doi.org/10.1177/..
 
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6

Entrepreneurship, Excise Taxes, and the "Flight to Quality":

Friske, Wesley ; Cockrell, Seth
Journal of Macromarketing.  39 (2019)  4 - p. 358-367 , 2019
Link: https://doi.org/10.1177/..
 
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7

Disentangling the effects of promotion mix on new product s..:

Chaudhuri, Malika ; Calantone, Roger J. ; Voorhees, Clay M..
Journal of Business Research.  90 (2018)  - p. 286-294 , 2018
Link: https://doi.org/10.1016/..
 
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