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Crang, Douglas
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Effectiveness and efficiency of TV's brand-building power 

, In: Journal of advertising research / Advertising Research Foundation
a historical review : why the persuasion rating point (PRP)... 
Findley, Frank ; Crang, Douglas ; Johnson, Kelly.. (2020)  4 - p. 361-369
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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