E-LIB Suche - Ergebnisse für: Cunha Jr., Marcus

1

When Learning Negative Brand Associations Leads to Positive..:

Saint Clair, Julian K ; Cunha Jr., Marcus ; Campbell, Margaret C..
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..

2

Consumers' response to weak unique selling propositions: Im..:

Caldieraro, Fabio ; Cunha Jr., Marcus
International Journal of Research in Marketing. 39 (2022) 3 - p. 724-744 , 2022

Link: https://doi.org/10.1016/..

3

Love Leads to Action: Short‐Term Mating Mindset Mitigates t..:

He, Yang ; Cunha Jr., Marcus
Journal of Consumer Psychology. 30 (2020) 4 - p. 631-651 , 2020

Link: https://doi.org/10.1002/..

4

The influence of horizontal and vertical product attribute ..:

Min, Dong-Jun ; Cunha Jr, Marcus
Journal of Business Research. 97 (2019) - p. 174-183 , 2019

Link: https://doi.org/10.1016/..

5

Strategic Information Transmission in Peer-to-Peer Lending ..:

Caldieraro, Fabio ; Zhang, Jonathan Z. ; Cunha Jr., Marcus.
Journal of Marketing. 82 (2018) 2 - p. 42-63 , 2018

Link: https://www.jstor.org/st..

6

Strategic Information Transmission in Peer-to-Peer Lending ..:

Caldieraro, Fabio ; Zhang, Jonathan Z. ; Cunha Jr., Marcus.
Journal of Marketing. 82 (2018) 2 - p. 42-63 , 2018

Link: https://doi.org/10.1509/..

7

Riding Coattails: When Co-Branding Helps versus Hurts Less-..:

Cunha Jr., Marcus ; Forehand, Mark R. ; Angle, Justin W.
Journal of Consumer Research. 41 (2015) 5 - p. 1284-1300 , 2015

Link: https://doi.org/10.1086/..

8

Consumer Uncertainty and Purchase Decision Reversals: Theor..:

Shulman, Jeffrey D. ; Cunha Jr., Marcus ; Clair, Julian K. Saint
Marketing Science. 34 (2015) 4 - p. 590-605 , 2015

Link: http://www.jstor.org/sta..

9

Harmful Upward Line Extensions: Can the Launch of Premium P..:

Caldieraro, Fabio ; Kao, Ling-Jing ; Cunha Jr., Marcus
Journal of Marketing. 79 (2015) 6 - p. 50-70 , 2015

Link: https://www.jstor.org/st..

10

Harmful Upward Line Extensions: Can the Launch of Premium P..:

Caldieraro, Fabio ; Kao, Ling-Jing ; Cunha Jr., Marcus
Journal of Marketing. 79 (2015) 6 - p. 50-70 , 2015

Link: https://doi.org/10.1509/..

11

Assimilation and Contrast in Price Evaluations:

Cunha Jr., Marcus ; Shulman, Jeffrey D.
Journal of Consumer Research. 37 (2011) 5 - p. 822-835 , 2011

Link: https://doi.org/10.1086/..

12

When do Chief Marketing Officers Affect Firm Value? A Custo..:

Boyd, D. Eric ; Chandy, Rajesh K. ; Cunha JR., Marcus
Journal of Marketing Research. 47 (2010) 6 - p. 1162-1176 , 2010

Link: https://doi.org/10.1509/..

13

On the Observability of Purely Behavioral Sunk‐Cost Effects..:

Cunha Jr., Marcus ; Caldieraro, Fabio
Cognitive Science. 34 (2010) 8 - p. 1384-1387 , 2010

Link: https://doi.org/10.1111/..

14

When Do Chief Marketing Officers Affect Firm Value? A Custo..:

BOYD, D. ERIC ; CHANDY, RAJESH K. ; CUNHA JR., MARCUS
Journal of Marketing Research. 47 (2010) 6 - p. 1162-1176 , 2010

Link: https://www.jstor.org/st..

15

Asymmetries in the Sequential Learning of Brand Association..:

Cunha Jr., Marcus ; Laran, Juliano ; John Deighton served as editor and Mary Frances Luce served as associate editor for this article.
Journal of Consumer Research. 35 (2009) 5 - p. 788-799 , 2009

Link: https://www.jstor.org/st..