D'Antone, Simona
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5

Brand Iconicity vs. Anti-Consumption Well-Being Concerns: T..:

COVA, BERNARD ; D'ANTONE, SIMONA
The Journal of Consumer Affairs.  50 (2016)  1 - p. 166-192 , 2016
 
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8

The brand origin meaning transfer model (BOMT): an integrat..:

D'Antone, Simona ; Merunka, Dwight
International Marketing Review.  32 (2015)  6 - p. 713-731 , 2015
 
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9

Concerns and marketization 

, In: Concerned markets / ed. by Susi Geiger...
the case of sustainable palm oil 
D'Antone, Simona. (2014)  - p. 72-101
Copies:  BB WiWi: 11a vwl 152/591
 
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10

Reinventing the wheel? A critical view of demand-chain mana..:

Santos, Juliana Bonomi ; D'Antone, Simona
Industrial Marketing Management.  43 (2014)  6 - p. 1012-1025 , 2014
 
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