I agree that this site is using cookies. You can find further informations here.
X
D. Townsend, Janell
27  results:
Search for persons X
?
1

Brand architecture: a literature review and future research..:

, In: A Research Agenda for Brand Management in a New Era of Consumerism,
Berk Talay, M. ; Billur Akdeniz, M. ; D. Townsend, Janell - p. 49-72 , 2023
Link: https://doi.org/10.4337/..
 
?
2

Completing the market orientation matrix: The impact of pro..:

Schulze, Anja ; Townsend, Janell D. ; Talay, M. Berk
Industrial Marketing Management.  103 (2022)  - p. 198-214 , 2022
Link: https://doi.org/10.1016/..
 
?
3

Organizational climate in B2B: A systematic literature revi..:

Pomirleanu, Nadia ; Gustafson, Brandon M. ; Townsend, Janell
Industrial Marketing Management.  105 (2022)  - p. 147-158 , 2022
Link: https://doi.org/10.1016/..
 
?
4

Stock Market Reactions to New Product Launches in Internati..:

Talay, M. Berk ; Akdeniz, M. Billur ; Obal, Michael.
Journal of International Marketing.  27 (2019)  4 - p. 81-98 , 2019
Link: https://doi.org/10.1177/..
 
?
5

A multi-method study of social ties and crowdfunding succes..:

Simon, Mark ; Stanton, Steven J. ; Townsend, Janell D..
Journal of Business Research.  104 (2019)  - p. 206-214 , 2019
Link: https://doi.org/10.1016/..
 
?
6

Stock Market Reactions to New Product Launches in Internati..:

Talay, M. Berk ; Akdeniz, M. Billur ; Obal, Michael.
Journal of International Marketing.  27 (2019)  4 - p. 81-98 , 2019
Link: https://www.jstor.org/st..
 
?
7

Aesthetic responses to prototypicality and uniqueness of pr..:

Stanton, Steven J. ; Townsend, Janell D. ; Kang, Wooseong
Marketing Letters.  27 (2016)  2 - p. 235-246 , 2016
Link: http://www.jstor.org/sta..
 
?
8

Aesthetic responses to prototypicality and uniqueness of pr..:

Stanton, Steven J. ; Townsend, Janell D. ; Kang, Wooseong
Marketing Letters.  27 (2015)  2 - p. 235-246 , 2015
Link: https://doi.org/10.1007/..
 
?
9

Global Brand Architecture Position and Market-Based Perform..:

Talay, M. Berk ; Townsend, Janell D. ; Yeniyurt, Sengun
Journal of International Marketing.  23 (2015)  2 - p. 55-72 , 2015
Link: https://www.jstor.org/st..
 
?
10

Global Brand Architecture Position and Market-Based Perform..:

Talay, M. Berk ; Townsend, Janell D. ; Yeniyurt, Sengun
Journal of International Marketing.  23 (2015)  2 - p. 55-72 , 2015
Link: https://doi.org/10.1509/..
 
?
11

Enhancing Consumers' Affection for a Brand Using Product De..:

Kumar, Minu ; Townsend, Janell D. ; Vorhies, Douglas W.
Journal of Product Innovation Management.  32 (2014)  5 - p. 716-730 , 2014
Link: https://doi.org/10.1111/..
 
?
12

Brand‐Specific Design Effects: Form and Function:

Townsend, Janell D. ; Kang, Wooseong ; Montoya, Mitzi M..
Journal of Product Innovation Management.  30 (2013)  5 - p. 994-1008 , 2013
Link: https://doi.org/10.1111/..
 
?
13

Evolution and Transformation of Innovation in the Global Au..:

Townsend, Janell D. ; Calantone, Roger J.
Journal of Product Innovation Management.  31 (2013)  1 - p. 4-7 , 2013
Link: https://doi.org/10.1111/..
 
?
14

Form and Function: A Matter of Perspective:

Townsend, Janell D. ; Montoya, Mitzi M. ; Calantone, Roger J.
Journal of Product Innovation Management.  28 (2011)  3 - p. 374-377 , 2011
Link: https://doi.org/10.1111/..
 
?
15

Global Integration of Brands and New Product Development at..:

Townsend, Janell D. ; Cavusgil, S. Tamer ; Baba, Marietta L.
Journal of Product Innovation Management.  27 (2010)  1 - p. 49-65 , 2010
Link: https://doi.org/10.1111/..
 
1-15