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D. Townsend, Janell
27
results:
Search for persons
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Format
Online (27)
Mediatypes
Articles (Online) (26)
Bookchapter (Online) (1)
Sorted by: Relevance
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?
1
Brand architecture: a literature review and future research..:
, In:
A Research Agenda for Brand Management in a New Era of Consumerism
,
Berk Talay, M.
;
Billur Akdeniz, M.
;
D. Townsend, Janell
- p. 49-72 , 2023
Link:
https://doi.org/10.4337/..
?
2
Completing the market orientation matrix: The impact of pro..:
Schulze, Anja
;
Townsend, Janell D.
;
Talay, M. Berk
Industrial Marketing Management. 103 (2022) - p. 198-214 , 2022
Link:
https://doi.org/10.1016/..
?
3
Organizational climate in B2B: A systematic literature revi..:
Pomirleanu, Nadia
;
Gustafson, Brandon M.
;
Townsend, Janell
Industrial Marketing Management. 105 (2022) - p. 147-158 , 2022
Link:
https://doi.org/10.1016/..
?
4
Stock Market Reactions to New Product Launches in Internati..:
Talay, M. Berk
;
Akdeniz, M. Billur
;
Obal, Michael
.
Journal of International Marketing. 27 (2019) 4 - p. 81-98 , 2019
Link:
https://doi.org/10.1177/..
?
5
A multi-method study of social ties and crowdfunding succes..:
Simon, Mark
;
Stanton, Steven J.
;
Townsend, Janell D.
.
Journal of Business Research. 104 (2019) - p. 206-214 , 2019
Link:
https://doi.org/10.1016/..
?
6
Stock Market Reactions to New Product Launches in Internati..:
Talay, M. Berk
;
Akdeniz, M. Billur
;
Obal, Michael
.
Journal of International Marketing. 27 (2019) 4 - p. 81-98 , 2019
Link:
https://www.jstor.org/st..
?
7
Aesthetic responses to prototypicality and uniqueness of pr..:
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
Marketing Letters. 27 (2016) 2 - p. 235-246 , 2016
Link:
http://www.jstor.org/sta..
?
8
Aesthetic responses to prototypicality and uniqueness of pr..:
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
Marketing Letters. 27 (2015) 2 - p. 235-246 , 2015
Link:
https://doi.org/10.1007/..
?
9
Global Brand Architecture Position and Market-Based Perform..:
Talay, M. Berk
;
Townsend, Janell D.
;
Yeniyurt, Sengun
Journal of International Marketing. 23 (2015) 2 - p. 55-72 , 2015
Link:
https://www.jstor.org/st..
?
10
Global Brand Architecture Position and Market-Based Perform..:
Talay, M. Berk
;
Townsend, Janell D.
;
Yeniyurt, Sengun
Journal of International Marketing. 23 (2015) 2 - p. 55-72 , 2015
Link:
https://doi.org/10.1509/..
?
11
Enhancing Consumers' Affection for a Brand Using Product De..:
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
Journal of Product Innovation Management. 32 (2014) 5 - p. 716-730 , 2014
Link:
https://doi.org/10.1111/..
?
12
Brand‐Specific Design Effects: Form and Function:
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
.
Journal of Product Innovation Management. 30 (2013) 5 - p. 994-1008 , 2013
Link:
https://doi.org/10.1111/..
?
13
Evolution and Transformation of Innovation in the Global Au..:
Townsend, Janell D.
;
Calantone, Roger J.
Journal of Product Innovation Management. 31 (2013) 1 - p. 4-7 , 2013
Link:
https://doi.org/10.1111/..
?
14
Form and Function: A Matter of Perspective:
Townsend, Janell D.
;
Montoya, Mitzi M.
;
Calantone, Roger J.
Journal of Product Innovation Management. 28 (2011) 3 - p. 374-377 , 2011
Link:
https://doi.org/10.1111/..
?
15
Global Integration of Brands and New Product Development at..:
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Baba, Marietta L.
Journal of Product Innovation Management. 27 (2010) 1 - p. 49-65 , 2010
Link:
https://doi.org/10.1111/..
1-15