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Strategy, Leadership, and AI in the Cyber Ecosystem ,
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Value of data as a currency and a marketing tool:
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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer; Advances in Marketing, Customer Relationship Management, and E-Services ,
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Technology and Sharing Economy-Based Business Models for Ma..:
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Handbook of research on innovations in technology and marke..
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Promotional strategies and new service opportunities in eme..
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series